A Traditional Rural Indian Brand In a highly competitive industry
Kapila Pashu Ahar or Kapila Cattle Feed is a leading manufacturer and supplier in the cattle feed industry. The company was established in the year 1992 and has ever since grown into a successful and efficient business. The business activities are spread over different market zones by adopting varied and distinct methods and procedures taught by the company’s mentor. The effective methodologies used in business operations has abled the company to be a market leader even after three decades of its inception.
The significant reason behind the cattle feed’s success is the viability of the company’s procuration and production standards. It only procures raw materials and ingredients from reliable and genuine vendors. Even the materials used for packaging the final goods produced is quality tested. Kapila Pashu Ahar believes in conducting its business with integrity and reputation hence has never compromised for meeting industry standards. The cattle feed produced is safe for consumption, in accordance with the prices prevalent in the industry, contains rich nutrients, has passed the test of purity and is well-founded.
CHRONOLOGY
The idea of starting a manufacturing business for the production of high-quality cattle feed was incepted in the minds of the founder in the year 1991. They went on to set up the first unit of manufacturing in Bharua Sumerpur in Uttar Pradesh in the same year. By the end of 1992, the manufacturing unit was equipped to produce fifty tonnes of premium cattle feed based on a manual plant.
After five years of a successful production of cattle feed at the Bharua Sumerpur manufacturing unit, the founders decided to shift their factory to Tatiyaganj, Kanpur in Uttar Pradesh. The production capacity of the new unit was the same as the old one. But the goods were now produced under the name of Kapila Krishi Udhyog. Within the next two years, the company was able to set up a new unit (along with continuing the operations of the old unit). The response for the produce motivated the company to open a new production and manufacturing unit in 1991 in Tatiyaganj, Kanpur, Uttar Pradesh.
This manufacturing unit had the capacity to produce a hundred tonnes of product per day. Witnessing the advancements made in technology and research along with increasing demands for the goods, the company set up their first automatic manufacturing unit in Tatiyaganj, Kanpur, Uttar Pradesh in 2002. The technological improvements allowed the unit to produce up to two hundred tonnes on a daily basis. The automatic unit was a huge success and helped to grow the business enormously. By the end of 2006, the company had set up another automatic manufacturing unit in Rania, Uttar Pradesh, which had the capacity to produce cattle feed weighing up to five hundred tonnes.
The company saw growth and success in the coming years which led to the setting up of a new automatic plant with a capacity of five hundred tonnes of product in Rania, Uttar Pradesh in 2013. In 2014, the company ventured into setting up its first solvent plant that made and processed the raw material called DORB. DORB stands for de-oiled rice bran. The solvent plant held a production capacity of four hundred tonnes of produce per day.
Witnessing the advancements made in technology and research along with increasing demands for the goods, the company set up their first automatic manufacturing unit in Tatiyaganj, Kanpur, Uttar Pradesh in 2002. The technological improvements allowed the unit to produce up to two hundred tonnes on a daily basis.
The automatic unit was a huge success and helped to grow the business enormously. By the end of 2006, the company had set up another automatic manufacturing unit in Rania, Uttar Pradesh, which had the capacity to produce cattle feed weighing up to five hundred tonnes. The company saw growth and success in the coming years which led to the setting up of a new automatic plant with a capacity of five hundred tonnes of product in Rania, Uttar Pradesh in 2013.
In 2014, the company ventured into setting up its first solvent plant that made and processed the raw material called DORB. DORB stands for de-oiled rice bran. The solvent plant held a production capacity of four hundred tonnes of produce per day. Another solvent plant was installed the next year in 2015. Since then, the company has continued to grow and attain goodwill in the market. The testament of satisfied and happy clients has increased the credibility of the company and has made it a household name for cattle feed among the target consumers.
COMPANY FIGURATION
Since its establishment, the company has developed into a cattle feed manufacturing business. In today’s time, it holds a sale volume of three hundred and fifty crores. With nine production lines available in its factory the company is able to produce sixty thousand megatonnes of produce every month. It also meets the industry standards as set by the Indian Standards Institute (ISI) and the United Kingdom Accreditation Service (UKAS).
The manufacturing company has grown humongous and now drafted three hundred employees working with the company. It has a team of ten engineers to take care of the production and technological advancements.
The company manufactures three kinds of cattle feed products, Cattle feed, Mash and Rice Bran Oil.
COMPANY’S USP
As an Industry leader, the company has capitalised on four key areas to survive in the market. Firstly, it does not compromise the quality of the cattle feed that is manufactured. Top-quality ensures customer loyalty and repeat orders. It also increases their goodwill in the consumer markets. Secondly, it has set its prices in a competitive manner for it to not seem too overpriced or too underpriced. The competitive pricing of the products keeps them relevant and noticeable among the customers.
Thirdly, the company has set up a diverse distribution system for distributing the manufactured products and making them available to a vast majority of the target audience. The distributions lines help maintain ownership and pool in the market along with happy clients. Lastly, the company has set up a network of dealers that increase the sale of manufactured goods. Through improvements and investments in Research and Development along with using state of art technology, Kapila Pashu Ahar has maintained strict rules that do not settle for average quality produce.
The business has excelled at even customer market front because of the speedy and staunch customer delivery. Working in this sector for nearly thirty years has enabled the company to build a loyal customer base. Today it is among the top cattle feed manufacturers in the country with an array of facilities (such as technologically scaled manufacturing units, loyal customer base, efficient employees, premium quality products and so on) that makes the business reach new heights.
Author: Niti Gupta
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