Economies Of Content Creators; All About Ads

Apart from food, clothing and shelter, the other most important thing for content creators or a person is being busy. One maybe keep oneself busy in so many aspects of life but we have defined business in monetary terms only. However, the basic definition of business is “being busy”.

There are many types of business one can choose to remain busy such as :

• Selling a Product
• Selling a Service
• Rendering services as an employee
• Selling the content to people

When we say selling the content, it includes Writers, Actors, Sports Person, Singers, Journalists, Photography ,Dancers, Adventurists, Bloggers, Youtubers, Instagrammers, or anyone who’s being busy in performing ones skill in front of people.

But did you ever imagine how do these performers earn money?

Your answer may include that the performers charge money to perform.

Almost every person mentioned above is dependent on Ads directly or indirectly

Here’s a Brief Insight of How these People Actually Earn their bread and better.

Journalists or News Providers

The Connection of Advertisements and News Providers is the easiest in the List for the common people to understand. News or current affairs are provided in a lot of medium to the public including Television, Newspapers , Print Magazines, Radio Channels. But you have to be in the system or in some organization to be able to publish the News.

But, With the introduction of digital media, Everyone and Everything is a News. YouTube, Google, Facebook , Blog Websites, News Websites have given birth to a new age of Journalists. These Platforms have provided Automated Digital Ads Serving Technologies like Google AdSense & Facebook Ads. All you need is a Will and a Smart Phone to become a Journalist. Such is the impact of these platforms that these New Age Journalists have surpassed or outsmart the Mainstream Journalists in terms of reach, Popularity and Earnings.

Some of the popular media websites that are digitally First are as Follows

1. Firstpost
2. The Free Press Journal
3. The Quint
4. ScoopWhoop
5. Scroll
6. The Print
7. The Wire
8. Daily Hunt

Sports Person

Sometimes , I feel that sports is played just for the sake of Display Of Advertisements. I know it may sound quirky, but Almost Every aspect of a Sport is covered with ads. From a Players Jersey or the equipment used or be it Title Sponsor or Hoardings in the stadium. There is no Corner or space that remains unutilized in terms of Ad Optimization. Match Fees and Performance Awards are only a basic stream of revenue for a Sports Person . Brand Endorsements and Public Appearances make a real difference in the earnings of a Sports Person. I mean what has MRF to do with the Bats. In recent times of pandemic, we have seen Sports being played without spectators in the ground. That reflects the power & role of ads in the functioning of a Sport.

Some of the Cash Rich Sports League with their Valuation in terms of Broadcasting & Advertisement Rights are as follows:

1. National Football League United States $16.00 billion
2. Major League Baseball United States/Canada $11.00 billion
3. National Basketball Association United States/Canada $8.80 billion
4. English Premier League England/ Wales $7.00 billion
5. National Hockey League United States/ Canada $5.20 billion
6. UEFA Champions League Europe $3.20 billion
7. Formula One World Championship Worldwide $2.05 billion

PS : Indian Premier League is at 16th place with a valuation of $1.34 billion.

Singers/Actors/Dancers

This is one of the most common Bunch of People looking to get a slice of fame by selling their Skills & showcasing their talent to the world. I wonder if ads were not there, their talent would not have been justified in terms of revenue. It is the monetary success of these people that have inspired Generations to pursue & showcase their talents and choose an unconventional and insecure career.

There was a time when it was difficult to get a platform to showcase one’s talent. But with social media and Digital Media, many creators have become overnight sensations and celebrities. And it is Ads that are supporting them to continue with their Passions and build an audience and fan following. Infact Many Such Creators have been cast in the mainstream Content Industry either in films or OTT Platforms. We have identified some of them as follows:

1. Ashish CHanchlani
2. Ajey Nagar aka Carry Minati
3. Sameeksha Sud
4. BC Aunty
5. Faiz Baloch
6. Yashraj Mukhate
7. Jannat Zubair
8. Prajakta Koli
9. Dolly SIngh
10. Arun Kushwah aka iamchotemiyan
11. Shirley Setia etc.

If you have more to add in the list please let us know in the comment section.

Read Next: Instagram Accounts To Follow If you Are Struggling With Body Image Issues

Author: Nitin mittal

CA by qualification

Add to favorites