In today’s digital era it is often said that one’s online presence can either make it or break it. Be it for personal branding or business growth, a website is a basic ingredient for success’ recipe. But is it enough to just have any website and design or is there more that affects your fortune? Furthermore, why does a website design matter for your business? According to Stanford research, 75% of the users make judgements about a company based upon its visual web design alone.
It takes less than 5 seconds for a person to decide to either stay or leave your site. The facts are alarming enough to call upon your attention and spare some extra funds to make sure it looks appealing.
Think of any big brand that you love, they all will have one thing in common that is an attractive and engaging website. Today, companies without a second thought invest a great amount of money, time and effort on building a web design that is good enough to make the users scroll till the end. It has been found out that a website alone can generate enough revenue to make the company profitable. Website can be used as a personal space for putting out your work in public for self branding. If you’re still unclear about the important elements of a website or how it is important, continue reading!
How Can a Good Website be Helpful?
Here are a few reasons to highlight the importance of a website that has a design matching your brand’s image. First Impression – It is often said that a first impression is a lasting impression and on the internet, websites are your first impression. It sets the precedent for the searcher’s future activities. If the look isn’t pleasing or requires too much effort by the viewer to navigate their way, it is unlikely that they will revisit or be beneficial to you in any way. Of course, it is better to spend more on making a good website than face the losses. Therefore an eye-catching, SEO-friendly website design is certainly going to ensure more traffic.
A sense of security – Before making our associations with any business we’re most likely to check for testimonials and the whereabouts of that particular company. Attach relevant certifications, ratings and other contact info to ensure your company’s reliability. A well-managed website can give an idea of your reliability and worthiness. It will ensure your authenticity and help the client to show their confidence in you.
Enhances the audience – It is definite that your online presence will bring in more customers than just having a regular physical setup. For instance, restaurants just by making their presence on online apps like Zomato and Swiggy have increased their sales up to 20%. Online shopping in this pandemic stricken world is a growing trend and it would be wise of you to take necessary actions.
Assistance in SEO (Search Engine Optimisation) strategies- A good website can increase your chances to show up in the next relevant search. If you’re unable to gather an audience despite having good content, it is the lack of SEO. It can be a tedious task to understand the algorithms of every platform and therefore several professionals provide this service. It is one important feature you cannot skip.
To stay in-game- Online presence is something that probably all of your competitors have. In the 21st century where globalization and the internet are an ever growing trend one cannot afford to not show up online. To stay in the competition, you too must be available online to showcase your enterprise and its efficiency. It gives an insight into your work and a chance for you to outshine others.
Professionalism- A good website is an indicator of your professional spirit and work dedication. An appealing website is proof of your legitimacy. This in turn creates a name for itself. It encourages more viewership and returns. A professional website has all necessary elements such as brand logo, motto, functions, services etc. This facilitates the client’s decision to choose your firm over others.
Elements of a Good Website
A significant amount of importance has been laid on the reasons to have a good website. However, it is a common question that what exactly makes a ‘good website’? Listed below are some of the key features:
User-friendliness- Your website needs to be easily accessible by the users and they should be able to navigate their way and find what they are looking for. The interface should be designed to work on both mobiles and laptops. Clear navigation tabs should be kept so that your viewers stay on the page.
The style- The website should be designed in a way that justifies your business and the product you sell. An overall view of your website should radiate out aesthete and not itch the eye with too many bold colors or contrasts. It is essential that you choose a simple yet elegant layout for your website. The principles of colour psychology can be used to meet your desired goals. The colour scheme, font, text etc all are extremely important in giving your website an attractive first look.
Visual Elements- It is a proven fact that visual display of information has more chances to leave an impact than ordinary text. Your website must have appropriate images and pictorial representations for better engagement. It should also be noted that you don’t bombard your website with images as it may become difficult to focus on the main text. An optimal number of images, guides, videos should be used so that the attention and interest of the viewer are maintained.
Page response speed- Apart from just being visually appealing your website must be responsive as well. The audience will not be highly patient and dedicated to wait for your server to load. If you want them to stay and interact with your website you must ensure that the page is quick and responsive. There are online speed tests that you can take to check if the standard parameters are met by your website.
Easy to process copy- Text is the major highlight of your website. The information should be subtle and clear. The language used should be easy to comprehend by the general public. It must align with the overall design and font should be readable. The text must also be relevant to what you offer and the major idea of your business. Make sure your viewer has simple access to the information you wish to dissipate.
Conclusion
A customer wants more than just information from your website. It comes for a website that provides a smooth, hassle-free experience along with an eye-pleasing layout. You want your user to make a purchase through a website. Both these goals are achievable if you focus on building a better website design. A good website is like a warm welcome to the customer in your enterprise and you don’t want to mess up that first greeting. The website is the most powerful tool in the 21st century that if devised correctly can give a boom to your business.
There are innumerable platforms and experts to choose from, that can help you make your website look better and fetch impressive results. You must consider this article as your sign to start building a good business profile. It can serve to be that big push you’ve been wanting all along. Without much thought, make an impressive website and start your online journey of success today!
Author: Hardika narang
Hi I'm Hardika Narang, a student of psychology from Chandigarh. I'm an ardent reader, writer and dreamer.
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