Is Everyone An Influencer These Days? Understand This Trend
An influencer satisfies their need for attention and affection and, at the same time, can make money by working or partnering with different brands or businesses. The question automatically comes to mind: Is everyone an influencer nowadays? To know the answer keep on reading the article.
The motive of being famous wants people to be stars. As ordinary users, our time on social media is spent on those who thirst for popularity; those seeking more likes, followers, and comments are trying their best to get ahead of their competitors. Such people work very hard to stand out from others and therefore are known as influencers.
Although getting famous has its disadvantages, many opportunities will also arise if we choose not to look at its dark side.
Benefits of being on Social Media include:
- Get free stuff.
- Generating more website or blog traffic.
- Having a lot of fans adoring you.
- Feeling a great sense of self-worth.
- Earn money.
- Become a model for exemplary accomplishments.
- Having the freedom to show your persona the way you want.
- Fulfilling your purpose in life by being a positive influence on others.
Nowadays, people are increasingly engaged in social media; it is an excellent opportunity to turn tons of traffic into their blogs. That’s why people want to become social media influencers.
I believe that becoming an influencer is essential these days – it’s one of the many ways a person can either become successful or add to their existing success.
People don’t just become influencers – they have to attract, capture, and maintain their audience’s attention. They need to have specific skills/experiences to share with their community.
Despite the stigma, influencers are not “talentless,” and often, they are not even celebrities like Kendall Jenner or Kim Kardashian. As the term itself suggests, an influencer is someone who does just that – influences a group of people, no matter how big or small.
I believe once the “hype” dies down, modern-day influencers will become entrepreneurs and scientists. They can share helpful content that teaches and inspires, absolutely free of charge.
Thus, if you’ve decided to become an influencer, my advice for you is:
- Be yourself, don’t rely on a fake persona or image
- Don’t talk about anything you don’t understand
- Don’t lie to people.
- Don’t be in it just for the money.
True professionals in their field should become influencers to make our world better.
Everybody wants to work from home, make a ton of money, and get lots of free stuff, isn’t it? You know who the big influencers are. The chances are that you follow them on social media and watch their exotic vacations, great clothes, and fabulous lifestyles.
So, how can one become an influencer anyway?
1. Find Your Niche.
Grab a pen and list your passions. Whatever you are passionate about, just go for it!
2. Create Something Unique.
Have you ever thought about the number of unsuccessful “lifestyle” bloggers? The chances are that you have a friend who’s tried it. They have a passion for fashion, food, and travel, but they couldn’t get a following. Why? Because they’re like everyone else. Make sure that you are different from the competition.
3. Be Certain And Pick Your Channels Wisely.
It isn’t possible to be successful on all the channels. So, start by picking one channel to focus on and maybe two more to be active on.
4. Create A Social Media Strategy.
Be consistent. Don’t just wing it and pre-plan the content you want to create. Create a list of the content you want to generate for the next three months. Decide how often you are going to post. When will you post?
5. Create Spectacular Content.
This step is going to be the most time-consuming one for you. So, make sure what you create is peculiar and the best in the competition. After all, it’s your brand, and you shouldn’t be afraid to invest your money. If you were starting a business, you’d invest money, isn’t it? Now, if you’re serious about being an influencer, you should buy some good equipment too.
6. Be Consistent.
Like your favorite podcasts come out on the same day and time every week. They’re not missing anything similarily; your content should be the same way. Why would the audience care subscribe if you fail to create new content on a consistent schedule? Provide justified reasons to your audience to subscribe.
7. Promote As Much As You Can.
You spent so much time creating content, but what good is it if nobody gets to see it? Always remember that 20% content creation and 80% promotion are mandatory.
8. Collaborate.
Working with a more prominent influencer than you is the quickest and easiest way to grow your audience. Remember, there’s more in it for you than just being an influencer. So, you also have to help them out to make it worth their while.
9. Engage With Your Audience.
This will be easy because you won’t have a big following during the initial stage. So, respond to every comment, follow people, and reply to important DMs.
10. Observe And Research The Data.
Know what type of content is working and trending these days. Understand who your audience is, and take a look at the analytics. Most platforms will provide you with the data you need, but look at what posts get the most likes and comments if they don’t.
Understand the type of audience that is following you. Are they young or old, male or female? Create content that resonates with your followers and audience. Finally, ask them what they want to see more of, and the bets are high that they’ll tell you.
Here are some of the reasons why everybody wants to be an influencer, and nobody wants a real job anymore:
- Money
Free time. An influencer can make more money in a month than you do in a year. A post on Instagram can be paid depending on the number of followers, engagement, and likes. You will have more free time because you can make/schedule your own “work” program.
Money and Free time go hand in hand.
Mainly younger people want to work fewer hours and get paid more. That’s one of the reasons why a lot of students and people in their 20s are unemployed.
- No boss
This reason is one of the most important because nobody wants or unlikes to have a boss. Studies revealed that more people don’t like to be told what to do, which has a massive impact on overall productivity. Anxiety has a huge part in this; people are stressed because of the tasks they have to fulfill within a specified deadline. Without a boss, stress is gone, and you can choose how much work to do depending on your limits.
Studies have also shown that the younger generation doesn’t also want to be the boss. So, being someone else’s boss can be as stressful as having one.
- Job tasks
Be it a YouTuber, an Instagram influencer, or a TikTok; these platforms involve filming or photographing yourself or a subject. This is something that we all already do and enjoy the most. So how could we not enjoy it more when there’s money coming from it? I believe it’s impossible.
Being an influencer can make you achieve your dreams. You can partner with a brand you love, travel the world, or do anything else you love and have always wanted to.
These are just a few of the reasons why I think more and more people want o to have a social media career.
But there are disadvantages too.
Most influencers have anxiety because of the fear of losing their relevance. As an influencer, you can’t just copy what somebody else is doing all the time. If you lose your relevance, you lose your job.
You will have to come up with ideas to make sure you are not posting content that can be offensive, to create something that will make people follow you. Also, we change all the time; we grow and mature, and our ideas will change too. How do we know if the new content we want to make will be similar to the old one? We don’t.
I’m a girl, so I have watched a lot of beauty/ lifestyle influencers over the years. I’m sure we all saw a lot of influencers that changed the content they posted. I saw the transition from overly saturated videos about DIY and high school to vlogs and contend it looks more natural. With the change comes the unfollowing too.
This is another disadvantage. As an influencer, you won’t share your posts just with your friends. There will be many people who will dislike you and say it in the comments may be in not a very diplomatic way. It is important to be a strong person and not get affected easily.
Of course, that will attract more influencers, and the least people to have “normal” jobs comes the question: What jobs will disappear because everybody has a social media job?
In the end, I believe there are many good reasons why people choose to be an influencer and not have normal jobs.
Why wouldn’t you want to take photos and videos to make more money, have more free time and achieve your dreams? It’s easy to start doing it, you don’t need any money, and it’s fun.
Tell us your views and take on this influencer thing in the comment section below!
Also read: 10 Fashion art cafes in India you should know about
Author: Shalini
Shalini Choudhury, is a medical student from Sri Sankaradeva Nethralaya (Guwahati), she is born and brought up in the tea estate of India, Ardent about writing and travelling. She says that there are stories within stories that we tell ourselves to keep the truth alive but buried deep inside so she use those pieces of herself and give the audience glance of her soul in her writings.
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