Zoff Spices (ZOFF Foods), founded by Akash and Ashish Agarwal, is redefining India’s spice industry with premium cool-grind technology, airtight packaging, and category-expanding products. From securing a deal with Aman Gupta on Shark Tank India to partnering with Reliance Retail for ready-to-cook launches, here’s how Zoff is shaking up spice retail in India and abroad.
Reinventing the Indian Spice Legacy
For decades, India’s spice industry was dominated by legacy players with traditional grinding methods leading to aroma loss and quality issues. Zoff Spices, founded in 2018 in Raipur by brothers Akash and Ashish Agarwal, saw this gap and built a brand that prioritizes:
✅ Cool-grind Air Classifying Mill (ACM) technology to retain oils and aroma.
✅ 4-layer zip-lock packaging for longer freshness.
✅ Automated, clean, process-driven manufacturing for consistency.
Meet the Founders: Akash & Ashish Agarwal
- Ashish Agarwal: Leads manufacturing and operations, implementing air-classifying mill tech and automation to maintain high quality at scale.
Together known as the “Spice Brothers,” their vision:
Shark Tank India: A Strategic Win
Season: 2 | Episode: 28
Ask: ₹1 crore for 0.5% equity (₹200 crore valuation).
Pitch Highlights:
- Showcased strong revenue (~₹60 crore pre-show).
- Emphasized cool-grind tech and robust supply chain.
Deal Outcome:
✅ Multiple offers from sharks including Anupam, Vineeta, Namita, and Amit.
✅ Final Deal: ₹1 crore for 1.25% equity with Aman Gupta.
Business Metrics & Explosive Growth
Funding & Investment:
- Largely self-funded with ₹60 crore invested by founders.
- ₹20 crore invested in manufacturing automation for consistent, scalable production.
Revenue Growth:
- Pre-show: ~₹60 crore revenue.
- FY24: ~₹250 crore revenue (+71.97% YoY growth).
- FY25: Projected to exceed previous growth with new product lines and retail tie-ups.
Scale & Employment:
- 200 factory employees, 60% women, fostering inclusion and empowerment initiatives.
Omnichannel Strategy: Where Zoff Sells
Online:
- D2C website zofffoods.com
- Amazon, Flipkart, BigBasket, JioMart
- Captures ~₹4.5 crore in monthly online retail sales.
Offline:
- Products available in 10,000+ retail stores across India.
- Offline revenue: ~₹2.5 crore in monthly sales.
- Presence in Canada, expanding export opportunities.
Recent Retail Expansion:
Partnered with Reliance Retail to enter the ready-to-cook masalas and meal kits segment, opening a major new revenue channel.
Product Range & Category Innovation
Zoff offers:
✅ Whole and powdered spices.
✅ Spice blends and immunity boosters.
✅ Premium dry fruits and seeds.
✅ Ready-to-cook masala mixes via Reliance partnership.
Their approach:
- Retain natural oils and nutrients using cool-grind ACM tech.
- Multi-layer packaging to prevent contamination and aroma loss.
- Regular product innovations in wellness-focused and convenience categories.
Differentiators That Set Zoff Apart
1️⃣ Cool-Grind Technology
Preserves aroma, oils, and nutrients, setting it apart from hot grinding methods.
2️⃣ Premium Packaging
4-layer zip-lock pouches extend shelf life and freshness.
3️⃣ Automation & Scale
Ensures quality consistency, reduces manual errors, and scales efficiently.
4️⃣ Female-Inclusive Workforce
Empowers women through employment in manufacturing operations.
5️⃣ Celebrity Association
Brand ambassador Shilpa Shetty boosts trust and aspirational branding.
Quick Snapshot Table
| Feature | Details |
|---|---|
| Founders | Akash & Ashish Agarwal |
| Founded | 2018, Raipur |
| Shark Tank Deal | ₹1 Cr for 1.25% with Aman Gupta |
| Revenue Growth | ₹60 Cr → ₹250 Cr (FY24) |
| Growth Rate | +71.97% YoY |
| Employees | 200 (60% women) |
| Product Range | 100+ SKUs (spices, dry fruits, ready-to-cook) |
| Channels | D2C, marketplaces, 10K+ retail stores, exports |
| Recent Expansion | Reliance Retail partnership |
| Celebrity Endorsement | Shilpa Shetty |
Final Take: Why Zoff Spices is India’s Spice Brand to Watch
Zoff is a modern case study in how:
✅ Technology (cool-grind ACM).
✅ Premium branding.
✅ Strong retail and D2C presence.
✅ Strategic partnerships (Reliance Retail).
✅ Shark Tank India visibility.
FOR MORE BLOGS – beyondthepunchlines.com
Zoff Spices
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✅ Indian spice brands
✅ spice startup India
✅ Zoff Foods pitch
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✅ kitchen spices India
✅ Zoff Spices success story
Author: Team BTP
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