Founded by teenage entrepreneurs Raghav Goyal and Aaditya Fatehpuriya, Zillionaire is redefining India’s jewelry market with bold, rapper-inspired “bling” for Gen Z.
From a standout Shark Tank India pitch and a ₹1 crore deal with Anupam Mittal to celebrity endorsements from Ranveer Singh and Karan Johar, here’s how this Jaipur-based D2C brand is turning street-style dreams into a profitable, scalable business.
For decades, Indian jewelry meant tradition, weddings, and investment.
Meet the Founders: Raghav Goyal and Aaditya Fatehpuriya
Raghav Goyal
- Skills: Digital marketing, branding, trend-spotting on Instagram, and building Gen Z communities online.
- Strength: Raghav is the face of Zillionaire’s social voice, understanding what resonates with young buyers and building campaigns that feel authentic.
Aaditya Fatehpuriya
- Skills: Operations, supply chain, vendor management, and customization processes.
- Strength: Ensuring in-house production and quality control, managing artisan teams, and balancing demand with fast turnaround.
How Zillionaire Started: From High School to High Demand
The founders noticed:
✅ A rising streetwear and hip-hop culture in India.
✅ A lack of affordable, quality jewelry options matching global styles.
Using ₹40,000 in savings, they:
- Sketched initial designs and worked with local artisans.
- Launched an Instagram page showcasing pieces.
- Handled everything—product shoots, packaging, order fulfillment—by themselves.
Their early hustle paid off, generating ₹11 lakh in their first year.
The Shark Tank India Moment
Season: 2 | Episode: 28
Ask: ₹50 lakh for 3.3% equity (~₹15 crore valuation)
What Happened:
- All five sharks showed interest.
- The founders confidently chose Anupam Mittal, who offered ₹1 crore for 10% equity.
- Famous line: “Anupam, you are the king of bling.”
Deal Outcome:
✅ ₹1 crore (~$123,000) funding + mentorship + visibility, aligning Zillionaire with a Shark who understood youth branding.
Post-Shark Tank: Growth & Milestones
✅ Celebrity Clientele:
- Ranveer Singh
- Karan Johar
- Ananya Pandey
- Raftaar
- B Praak
✅ Brand Buzz:
- High-traffic spikes on launch days and limited-edition drops.
- Shark Tank India and Anupam’s backing added legitimacy to their Gen Z-focused brand.
✅ Operational Wins:
- Upgraded packaging and customer experience.
- Launched a Shark-themed pendant collection post-show.
- Continued fast turnarounds and in-house quality control with Jaipur artisans.
What Makes Zillionaire Different?
1️⃣ Gen Z Branding
Unapologetic, fun, culturally tuned to Instagram and Reels.
2️⃣ Customization & Craftsmanship
- In-house manufacturing = design control + speed.
- Custom pendants with initials, phrases, and personalized designs.
3️⃣ See-It-Made Experience
Jaipur store allows customers to witness jewelry being crafted live.
4️⃣ Celebrity & Influencer Engagement
Strategically using celebs and micro-creators for organic brand validation.
Founders’ Quotes:
Raghav Goyal:
“We wanted jewelry to be fun, loud, and something you could flex without emptying your pockets.”
Aaditya Fatehpuriya:
“Zillionaire is about owning your style confidently.
Business Model
Business Model:
- Direct-to-Consumer (D2C) via website and social media.
- Custom orders and personalized pieces.
- In-house design and production for quality and pricing control.
What Lies Ahead for Zillionaire?
1️⃣ Expansion Plans
- Explore pop-up stores in metro cities.
- Scale production without compromising design quality.
- Begin international shipping to serve Indian diaspora markets.
2️⃣ Product Innovation
- Anime and rap-inspired collections.
- Gender-neutral minimalist bling.
- Collaborations with artists and influencers.
3️⃣ Marketing Focus
- Leveraging Shark Tank visibility for Instagram and influencer campaigns.
- Hosting AMAs, styling reels, and behind-the-scenes content to connect with their community.
Quick Recap Table
| Feature | Details |
|---|---|
| Founders | Raghav Goyal & Aaditya Fatehpuriya |
| Founded | 2020, Jaipur |
| Shark Tank Deal | ₹1 Cr for 10% equity (Anupam Mittal) |
| Funding | ₹1 Cr (~$123K) |
| Annual Revenue at Pitch | ₹11 L |
| Product Focus | Rapper-inspired “bling” jewelry |
| Post-Pitch Wins | Brand visibility, social growth, celeb endorsements |
| Future Goals | Product line expansion, pop-up s |
Explore Zillionaire
- Zillionaire Official Website
- Zillionaire Instagram
- Watch Zillionaire’s Shark Tank India Pitch
- Founder Reddit AMA
Final Take: Why Zillionaire is a Startup to Watch
With Anupam Mittal’s guidance, strong product-market fit, and a social-first approachttps.
FOR MORE BLOGS – beyondthepunchlines.com
Author: Team BTP
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