India, October 1, 2024: In a survey conducted by Samarth, India’s leading elder care organisation, new facets of urban Indian seniors’ travel behaviours have been uncovered, revealing that travel is not just a leisure activity but a profound expression of their quest for joy, independence, and exploration. As many as 90% of the participants identified travel as a crucial element of their emotional and psychological well-being, with a significant 68% favouring domestic destinations that showcase the diversity and beauty of India.
The study also brings to light some unexpected insights. While affordability and companionship remain important, the reasons seniors travel are deeply intertwined with their desires for autonomy and purpose: 42% associate travel with joy, 38% with exploration, and 6% see it as a way to maintain a sense of purpose in their lives.
Samarth has thoughtfully designed its travel offering to enhance the travel experiences of seniors, prioritising flexibility and safety to ensure their journeys are both enjoyable and secure. This aligns with their innovative elder care framework, known as the 1-2-3 manifesto:
- One Wish: Every senior wishes to maintain their independence; Samarth enables this through travel plans that respect their desire for self-discovery and exploration.
- Two Concerns: Addressing health and safety, two prime concerns for travelling seniors, Samarth ensures medical support is readily available and travel accommodations are senior-friendly.
- Three Joys: By facilitating travel to preferred destinations, whether mountains, beaches, or cultural sites, Samarth enhances the joys of discovery, companionship, and relaxation.
Asheesh Gupta, Co-Founder and Chief Care Officer of Samarth explains, “Our approach is holistic, ensuring that travel for seniors is not only about changing scenery but about fostering independence, enhancing social connections, and experiencing the profound joys of life’s twilight years.”
The survey also noted that 33% of seniors embark on trips lasting more than ten days annually, indicating a robust appetite for extended explorations. Despite some barriers like health concerns, a resilient 26% reported no impediments to travelling, underscoring a significant segment of active, enthusiastic senior travellers.
Samarth’s dedication to redefining elder care resonates through their commitment to providing not just care, but a platform for seniors to thrive and lead fulfilling lives, proving that age is just a number in the quest for adventure and self-discovery.
About Samarth Elder Care
Established in 2016, Samarth Elder Care is India’s leading elder care social venture, revolutionising senior care with a unique ‘tech and touch’ approach. Founded by Asheesh Gupta, Gaurav Agarwal, Anuradha Das Mathur, and Sanjay Ahuja, alumni of IIT, IIM, Cambridge, Yale, McKinsey, and Citi, Samarth provides comprehensive support for elderly parents living independently. With a team of 400+ highly qualified care managers, 90% of whom hold advanced degrees, Samarth ensures exceptional care across 350+ cities in India.
Their services include emergency management, healthcare support, and social engagement, among others. Recognised with the CSR Health Impact Award in 2018 and as SMC Select by IIT Kanpur, Samarth serves over 30,000 members, forming India’s largest active senior community. As a trusted global partner for major corporations, Samarth Elder Care is committed to enabling seniors to live independent, dignified, and fulfilling lives, providing peace of mind to families abroad with elderly loved ones in India.
For Further Information please contact:
Pallavi Dhar – 9999905473 – pallavi@80-db.com
Simran Johar – 7428 033 849 – simran@80-db.com
Author: Nitin mittal
CA by qualification
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