The Birth of The State Plate
Founded by Shashank Singh and Ankit Agarwal, The State Plate was born from a simple observation: Indians living away from home crave the authentic flavors of their hometown. Each product goes through quality checks, and they partner with small-scale artisans, farmers, and regional vendors to bring the real taste of India to customers nationwide.
The State Plate’s Unique Selling Proposition (US
- Widest State Coverage
- Empowering Local Producers
By connecting artisans and farmers directly to customers, The State Plate helps boost rural economies. - Curated Experiences
Customers can shop by state, festival, or even by the kind of snack or ingredient they need.
The Shark Tank India Pitch
Pitch Highlights:
- Ask: ₹40 lakhs for 2% equity (₹20 crore valuation)
- Channels: Primarily online via their website, with plans for expansion into retail.
- Vision: To become the go-to destination for authentic Indian foods from every state.
Impact of the Shark Tank India Appearance
The moment their episode aired, The State Plate saw a massive spike in website traffic and orders. Social media engagement soared, and new partnerships started pouring in.
Post-Show Growth:
- Expanded Product Range: Added new state specialties and seasonal festive collections.
- Bigger Vendor Network: Increased local producer partnerships across more regions.
- Better Logistics: Streamlined delivery systems to maintain freshness even for perishable goods.
- Customer Retention: Introduced loyalty programs and subscription boxes for repeat buyers.
Popular Products from The State Plate
- Goan Bebinca – A layered dessert that melts in your mouth.
- Nagaland Ghost Pepper Pickle – For spice lovers who like to live on the edge.
- Kashmiri Saffron – Pure, aromatic, and perfect for desserts.
- Kerala Banana Chips – Crispy and perfectly salted.
- Meghalaya Black Rice – Exotic and nutrient-rich.
These items are just a glimpse of what they offer. With every order, customers are essentially taking a bite of India’s cultural diversity.
Lessons Entrepreneurs Can Learn from The State Plate
- Solve a Real Problem
Homesickness for authentic food is a genuine emotional and practical gap in the market. - Leverage Cultural Diversity
- Storytelling is Key
Their brand isn’t just about selling food — it’s about selling memories and heritage. - Use Media Wisely
Where to Buy The State Plate Products
You can shop directly from their official website thestateplate.com where you can browse by state, festival, or product type.
Final Bite
By championing local flavors, empowering regional producers, and making cultural heritage accessible, they’ve carved a delicious niche for themselves. Their Shark Tank India journey wasn’t just about securing funding — it was about putting the taste of every Indian state on the national plate.
FAQs About The State Plate
Q: Who are the founders of The State Plate?
A: Shashank Singh and Ankit Agarwal.
Q: What was The State Plate’s Shark Tank India deal?
A: They secured investment and mentorship after negotiating their initial ask.
Q: What makes The State Plate unique?
A: They exclusively sell authentic state-special foods sourced directly from their origin.
Q: Where can I order The State Plate products?
A: From their official website and select online marketplaces.
For more Blogs : beyondthepunchlines.com
Author: Team BTP
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