What if the clothes you wear to bed could help you sleep better? That’s not just a dream — it’s a business model. Coezy Sleep, the sleepwear brand that made waves on Shark Tank India, is proving that comfort sells. Let’s break down their pitch, product, and how they’re changing the sleepwear game in India.
What is Coezy Sleep?
Coezy Sleep is a homegrown Indian sleepwear brand that aims to revolutionize how we sleep — starting with what we wear to bed. From breathable fabrics to stylish cuts and smart designs, Coezy Sleep focuses on one thing: helping people sleep better, longer, and cozier.
The Big Pitch on Shark Tank India
Appearing on Shark Tank India Season 3, Coezy Sleep’s founders walked into the tank with one goal: to convince the sharks that better sleep is serious business.
Pitch Highlights:
- Ask: ₹75 Lakhs for 5% equity
- Valuation: ₹15 Crores
- Monthly Revenue: ₹18–20 Lakhs
- Profit Margin: ~35%
- Repeat Customers: Over 40%
- Sales Channels: Website, Amazon, Nykaa Fashion
Their pitch focused on:
- Rising demand for quality loungewear and sleepwear in India
- Use of innovative, breathable fabrics
- Minimalistic branding that resonates with urban millennials
Shark Reactions: Who Took the Bait?
The sharks were intrigued by the concept — a niche that’s not over-saturated yet has massive growth potential.
Final Deal:
- Investor: Aman Gupta
- Deal: ₹75 Lakhs for 5% equity
- Perk: Strategic support in branding and influencer marketing.
What Makes Coezy Sleep Unique?
1. Fabric Technology
Coezy uses ultra-breathable and temperature-regulating fabrics — think bamboo viscose, modal blends, and organic cotton.
2. Gender-Neutral Styles
Their collections aren’t just comfy. You’ll find styles that work for men, women, and everyone in between.
3. Minimalist Aesthetics
With soft hues, clean cuts, and zero-frill packaging, Coezy Sleep nails that modern sleepwear look loved by Gen Z and millennials.
4. Wellness-Driven Mission
Sleepwear isn’t just a product for them — it’s part of a holistic wellness experience. Their tagline? “Look good, feel better, sleep best.”
Bestselling Coezy Sleep Products
- Bamboo Cotton Pajama Sets
- Modal Sleep T-Shirts for Men & Women
- Nightgowns with Pockets
- Unisex Robes & Loungewear Sets
- DreamFit Sleep Shorts
Shop Coezy Sleep products here:
- Amazon India
- Official Website Coezy Sleep
- Nykaa Fashion
How Has Shark Tank India Helped Coezy Sleep?
After their episode aired, the “Shark Tank India effect” kicked in — big time:
- 4x spike in website traffic within 48 hours
- Massive surge in orders
- Retail interest from boutique stores across India
- Social media
- Media buzz from platforms and lifestyle bloggers
FAQs
1. Who is the founder of Coezy Sleep?
Coezy Sleep was founded by two young entrepreneurs passionate about comfort and wellness.
2. What is Coezy Sleep known for?
Coezy Sleep is known for stylish, breathable, and comfortable sleepwear that helps improve sleep quality.
3. Did Coezy Sleep get a deal on Shark Tank India?
Yes! Aman Gupta invested ₹75 Lakhs for 5% equity in the brand.
4. Where can I buy Coezy Sleep products?
Their products are available on their website, Amazon India, and Nykaa Fashion.
What’s Next for Coezy Sleep?
Coezy Sleep is on a mission to become India’s go-to sleepwear brand — and they’re just getting started. With Shark Tank India visibility, smart influencer partnerships, and a strong product lineup, they plan to:
- Launch new seasonal collections
- Enter the offline retail space through select stores
- Explore international shipping
- Collaborate with wellness influencers and sleep coaches
Final Thoughts (Not Quite a “Conclusion”…)
Comfort is no longer optional — it’s essential. And Coezy Sleep is tapping into that truth with style, science, and solid business sense.
For more Blogs: beyondthepunchlines.com
Author: Team BTP
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