Big Fat Fusion of Flavours – Fusion bowls ‘tie the knot’ in a Pan-India campaign available on Swiggy, Zomato, and EatSure. GLRI
he Good Bowl, Rebel Foods’ fusion-first food brand, has initiated its campaign, ‘The Big Fat Fusion of Flavours’, a wedding season celebration through an immersive food experience that combines themed offers, digital engagement, and an on-ground activations.
The campaign live Pan-India across EatSure, Swiggy, Zomato, creatively positions the brand’s signature offerings of fusion bowls as “tying the knot,” thus providing the consumers with a culinary celebration like no other from 25th November to 30th November.
Customer orders come with an insert of a specially designed wedding invitation which acquaints the customers with different themed “functions” of the campaign such as Sangeet, Cocktail Night, The Wedding Feast, and Reception. Each function is associated with exclusive, limited-period offers around The Good Bowl’s popular fusion dishes, thus delivering the festive spirit of an Indian wedding straight to the consumers’ homes.
To attract attention and produce a loud-effect buzz, The Good Bowl is performing a local activation in the city where a groom & bride (dulha & dulhan) will be handing out wedding-style invitations at the high-footfall locations, for creating a buzz and encouraging social engagement.
Influencers and creators are spreading the word through their digital platform activities like reels “GRWM for The Big Fat Fusion” and “Crashing The Big Fat Fusion Wedding.” Slide into The Good Bowl’s Instagram DMs with a pic of your wedding look and grab a chance to win a free bowl!
Function-wise Offers (25th November to 30th November)
● Sangeet – November 25: All Tikka Bowls at ₹169.
● Cocktail – November 26: Free Coke with every order, plus Cheesy Rice Bowls starting at ₹169.
● The Wedding Feast – November 27–28: All Signature Fusion Bowls at ₹199.
● Reception – November 29–30: All Mac & Cheese Bowls at ₹199.
Speaking about the campaign Nishant Kedia, CMO at Rebel Foods, said : “The Big Fat Wedding of Flavours is an Indian weddings-themed concept which focuses basically on the the joyous elements of such weddings and the coming together of the people. We have combined our fusion favourites in a fun way of ‘tie the knot’ moment, facilitated with offers and experiences that delight our customers all over the country in this wedding season. ”
With this campaign, The Good Bowl once again commits to the principle of bringing innovation & fusion in every bowl served. The brand will go on influencing the fusion food sector with impressive campaigns and attractive offers to the customers.
Link to the campaign – https://www.instagram.com/p/DRbpMs9k9hf/
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Author: Team BTP
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