Get ready for cheesecake prescriptions, ₹99 slices, and exciting new flavors as we gear up for National Cheesecake Day!
Mumbai, 23rd July 2025: Sweet Truth, the upscale dessert brand from Rebel Foods, is on a delightful mission to tackle what it playfully dubs India’s Vitamin CC (Cheesecake) Deficiency — a whimsical condition that over a billion Indians might just find relatable, especially since so many have yet to savor a slice of cheesecake.
In its latest cheeky campaign, Sweet Truth takes on the role of a quirky ‘Dessertologist’, diagnosing everything from cravings to mood swings and those pesky dessert blues — all signs pointing to a cheesecake shortage. Each order arrives with a fun prescription envelope and a cheerful 10-day cheesecake “treatment plan” designed to ensure dessert enthusiasts get their much-needed indulgence.
Nishant Kedia, Chief Marketing Officer at Rebel Foods said, “Cheesecake has often been a misunderstood dessert in India — frequently viewed as something fancy or unfamiliar. With this campaign, we’re injecting a bit of humor and mischief to spark curiosity and encourage people to give it a try. Sweet Truth has always been about honest, indulgent desserts, and National Cheesecake Day is the perfect opportunity to share the love for this global favorite — one slice at a time.,”
To sweeten the deal even further, customers can indulge in popular flavors like New York, Mango, Biscoff, and Blueberry for just ₹99 a slice. Plus, they’re rolling out new “booster dose” flavors — Chocolate, Peanut Butter, and Tiramisu — priced at ₹129, giving fans even more delicious options to enjoy. The campaign is currently live on Swiggy, Zomato, and its own D2C platform – EatSure, spreading joy to over 354 cities across India.
About Sweet Truth:
Sweet Truth is a renowned western desserts brand under Rebel Foods, the world’s largest Cloud Kitchen company. Known for its decadent and delightful dessert offerings, Sweet Truth has carved a niche in the hearts of dessert enthusiasts. We pride ourselves on delivering high-quality, irresistible desserts that offer a comforting and indulgent experience across 330 locations PAN India
About Rebel Foods:
Rebel Foods is the world’s leading internet restaurant company, home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, The Good Bowl, Sweet Truth, Wendy’s, and more. With over 450+ kitchens across 70+ cities, Rebel Foods has developed its full-stack technology – Rebel OS – through which multiple brands are launched and scaled up in a very short period.
Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25+ brands and expanded aggressively all across the country. Rebel Foods currently operates 45+ brands across multiple countries – India, the United Arab Emirates (Dubai, Abu Dhabi, Sharjah) and the United Kingdom.
FOR MORE BLOGS – beyondthepunchlines.com
Author: Team BTP
Add to favorites
