From Rasmalai Cake to Gulab Jamun Cheesecake, Sweet Truth blends classic Indian flavors with its signature Western desserts this festive season
Mumbai, 15th October 2025: This Diwali, Sweet Truth, the indulgent dessert brand from Rebel Foods, invites everyone to rediscover the magic of festive togetherness through its new campaign, “Back To Sweetness.” A celebration of nostalgia, connection, and the joy of coming home, Back To Sweetness captures the essence of Diwali by blending traditional Indian flavors with modern dessert craftsmanship. Each creation in the collection reflects the warmth of shared memories reimagined in a distinctly Sweet Truth way.
Building on the brand’s promise to make life a little sweeter, this festive collection celebrates the heart of every celebration encouraging customers to pause amidst the chaos, celebrate moments that matter, and indulge in desserts that are as heartfelt as they are delicious.
- Rasmalai Cake – ₹649
- Rasmalai Jar – ₹169
- Gulab Jamun Cheesecake – ₹219
- Baklava – ₹249
- Mishti Doi Cheesecake – ₹199
To make gifting even more special, Sweet Truth has introduced exclusive festive packs; elegant, thoughtful, and perfect for sharing sweetness with loved ones.
- Sweet Truth Celebration Gift Box – ₹699
A vibrant festive selection, featuring handcrafted delights with flavours inspired by Sweet Truth’s signature western desserts reimagined with festive twists, perfect for celebrating togetherness. - Sweet Truth Gift Bag – ₹29
A charming, ready-to-go add-on that transforms any dessert into a beautiful gifting gesture. Commenting on the campaign, Aruj Garg, Brand Manager – Sweet Truth at Rebel Foods, said, “ With Back To Sweetness, we wanted to celebrate Diwali by reconnecting with our roots while offering something refreshingly new. By fusing Indian flavours with Western dessert styles, Sweet Truth is not just creating indulgent treats – we’re helping people relive cherished memories and make new ones with every bite.”
Available across 370 + locations nationwide, Sweet Truth’s limited-edition Diwali collection is designed to make celebrations more indulgent, nostalgic, and joyfully sweet, just as the festival deserves.
About Sweet Truth:
Sweet Truth is a renowned Western desserts brand under Rebel Foods, the world’s largest Cloud Kitchen company. Known for its decadent and delightful dessert offerings, Sweet Truth has carved a niche in the hearts of dessert enthusiasts. We pride ourselves on delivering high-quality, irresistible desserts that offer a comforting and indulgent experience across 370 locations in PAN India
About Rebel Foods:
Rebel Foods is the world’s leading internet restaurant company, home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, The Good Bowl, Sweet Truth, Wendy’s, and more. With over 450+ kitchens across 70+ cities, Rebel Foods has developed its full-stack technology – Rebel OS – through which multiple brands are launched and scaled up in a very short period.
Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25+ brands and expanded aggressively all across the country. Rebel Foods currently operates 45+ brands across multiple countries – India, the United Arab Emirates (Dubai, Abu Dhabi, Sharjah) and the United Kingdom.
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Author: Team BTP
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