What Is Mine 4 Nine?
Mine 4 Nine is a homegrown Indian maternity wear brand that’s all about blending fashion with function. Their mission? From flowy dresses to stylish tops and ethnic wear, the brand fills a major gap in the Indian market where maternity fashion has often been overlooked.

Meet the Founder: Swati Bansal
Mine 4 Nine was founded by Swati Bansal, a passionate entrepreneur and a mother herself. Her firsthand experience helped her truly understand what moms need—comfort, quality, and confidence—all packed into one great outfit.
The Shark Tank India Pitch
Swati Bansal pitched Mine 4 Nine on Shark Tank India Season 3, Episode 20. Walking in with poise and clarity, she introduced the Sharks to her unique maternity fashion line and highlighted key pain points in the Indian market.
Key Highlights of the Pitch:
- Focused on affordable and stylish maternity wear
- Showcased a diverse product range: kurtis, dresses, tops, ethnic sets
- Shared impressive sales numbers and customer reviews
- Emphasized direct-to-consumer model via online platforms
Investment Deal: Who Bit the Bait?
Swati asked for ₹90 lakhs for 3% equity.
After a series of smart questions and a little back-and-forth, she sealed the deal with Namita Thapar, who has consistently shown interest in women-led and health-related startups.
Final Deal:
- Investor: Namita Thapar
- Deal: ₹90 lakhs for 6% equity
Namita applauded Swati’s vision and authenticity and expressed confidence in the brand’s potential to scale in a growing niche.
What Makes Mine 4 Nine Special
Here’s why Mine 4 Nine stood out in the market:
- Designed by moms, for moms
- Offers functional yet trendy clothing
- Available in inclusive sizing and easy-to-wear designs
- Affordable price points without compromising quality
- Active online presence on Amazon, Flipkart, and their official website
The Product Range
Mine 4 Nine isn’t just a one-look wonder. Their collections include:
- Maternity Dresses – Flowing, breathable, and stylish
- Office Wear for Moms-to-be – Perfect blend of comfort and professionalism
- Feeding-Friendly Kurtis – Fashion meets function for nursing moms
- Ethnic Wear Sets – For festive flair without the fuss
- Bottomwear – Stretchy and supportive options for changing body types
Each piece is thoughtfully designed to support women through every trimester—and even beyond.
The Road Ahead for Mine 4 Nine
With a Shark on board and growing demand for niche fashion in India, Mine 4 Nine is set to expand its product lines, increase inventory, and scale up marketing.
Swati’s vision? To become India’s go-to maternity brand—and maybe even go global!
Real Moms, Real Reviews
Customer feedback has been overwhelmingly positive. Moms-to-be love the:
- Soft fabrics
- Stretchable designs
- Chic yet practical styling
- Affordable pricing
FAQs
1. What is Mine 4 Nine?
Mine 4 Nine is an Indian maternity wear brand offering stylish, affordable, and comfortable clothing for moms-to-be.
2. Who is the founder of Mine 4 Nine?
Swati Bansal is the founder.
3. Did Mine 4 Nine get a deal on Shark Tank India?
Yes! Namita Thapar invested ₹90 lakhs for 6% equity in Season 3, Episode 20.
4. Where can I buy Mine 4 Nine products?
You can shop from their official website, Amazon, Flipkart, and other e-commerce platforms.
Final Thoughts
Mine 4 Nine isn’t just about maternity clothes—it’s about changing the narrative for moms-to-be across India. From a simple idea sparked by personal experience to landing a deal on Shark Tank India, Swati Bansal has proven that passion, purpose, and a bit of boldness can go a long way.
With Namita Thapar backing the vision and a growing community of happy moms supporting the brand, Mine 4 Nine is on its way to becoming a household name in maternity fashion.
Looking for stylish maternity wear that doesn’t compromise on comfort? Check out Mine 4 Nine’s and feel good about what you-wearbump and all!
For more Blogs: beyondthepunchlines.com

