What Is Studio Beej?
Studio Beej is a Mumbai-based sustainable fashion brand that designs accessories using cruelty-free and planet-friendly materials like cork, banana fiber, and Piñatex (a leather alternative made from pineapple leaves). The word “Beej” literally means “seed” — a nod to their philosophy of planting conscious choices for a greener future.
Founded by Priyanka, who left a cushy corporate job to follow her eco-passion, the brand blends minimal aesthetics with maximum impact.
The Shark Tank India Pitch
Their ask? ₹80 lakhs for 10% equity — valuing the company at ₹8 crores.
Here’s what stood out in their pitch:
- Eco-friendly Materials: Studio Beej showcased their use of natural alternatives to leather.
- Zero-Waste Packaging
- Homegrown Sourcing
- Strong Brand Identity: Modern designs, earthy tones, and elegant branding made the products instantly appealing.
The Sharks’ Reactions
Here’s a quick rundown:
- Anupam Mittal appreciated the niche positioning and brand story.
- Vineeta Singh loved the female entrepreneurship and conscious fashion angle.
- Namita Thapar admired the sustainability mission
- Peyush Bansal asked some hard-hitting questions on customer acquisition costs and logistics.
Did Studio Beej Get a Deal?
Yes! After a round of negotiations, Studio Beej bagged a deal from Vineeta Singh and Anupam Mittal, who jointly offered ₹80 lakhs for 16% equity. In a world drowning in fast fashion, Studio Beej stands out as a breath of fresh air. They don’t just sell products — they advocate for a better way of living.
Here’s what makes them different:
- Handcrafted by artisans — promoting Indian craftsmanship.
- 100% biodegradable packaging — absolutely zero plastic waste.
- Limited, thoughtful production — no mass production or overstocking.
They’re part of a growing wave of ethical fashion brands in India trying to shift mindsets from “more” to “mindful.”
Quick Takeaways
- Studio Beej is a standout sustainable fashion brand making waves in India.
- Their Shark Tank India pitch focused on sustainability, innovation, and ethical production.
- They landed a deal with Vineeta Singh and Anupam Mittal.
- The brand uses eco-friendly materials like cork, Piñatex, and banana fiber.
- Studio Beej represents the new wave of conscious consumerism in India.
FAQs About Studio Beej & Shark Tank India
Q: What kind of deal did Studio Beej get on Shark Tank India?
A: ₹80 lakhs for 16% equity from Vineeta Singh and Anupam Mittal.
Q: Are Studio Beej products vegan?
A: Yes! They use plant-based materials and avoid all animal-derived products.
Parting Thoughts
Their Shark Tank India pitch was just the beginning of what promises to be a powerful shift in the Indian fashion narrative.
For more Blogs : beyondthepunchlines.com
Author: Team BTP
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