Snitch, founded by Siddharth R. Dungarwal, is India’s fast-fashion menswear brand that transitioned from a B2B model to a youth-centric D2C powerhouse.

From securing investment on Shark Tank India to closing a $40M Series B, Snitch is rewriting India’s apparel growth story with trend-first drops, micro-influencer marketing, and omnichannel expansion.

Making Menswear Fast, Fresh, and Fun

India’s menswear scene has long lacked agile, trend-driven brands catering to Gen Z’s fashion appetite.

Enter Snitch, founded in 2018 by Siddharth R. Dungarwal in Bengaluru, with the mission to deliver fast fashion essentials and statement pieces weekly, aligning with rapidly evolving trends without burning holes in wallets.

From shirts, jeans, and co-ords to bold statement pieces, Snitch leverages:
to capture and retain the attention of India’s young, fashion-forward consumers.

Meet the Founder: Siddharth R. Dungarwal

Background:

• Serial entrepreneur from Bengaluru with deep roots in the garment export business via his family.
• Pivoted to D2C in 2019 upon recognizing the lack of stylish, affordable menswear brands for young Indians.

Founder’s Vision:

“Men’s fashion in India needed a disruption. Snitch is about fast, fun, fearless fashion for the modern Indian man.”

Siddharth’s strategic thinking combined with agile execution has made Snitch one of India’s most talked-about menswear D2C brands.

Shark Tank India Journey

Season: 2

Ask: ₹1.5 crore for 0.5% equity (~₹300 crore valuation).

On the Show:

• Siddharth impressed all sharks with clear data, strong numbers, and operational excellence.
• Sharks counter-offered valuing Snitch at ₹100 crore.
• Final Deal: ₹1.5 crore for 1.5% equity, which Siddharth accepted.

Explosive Growth & Massive Funding

Pre-Series B:

• Snitch scaled from ₹11 crore in FY21 to ₹243 crore in FY24 in net sales.
• Crossed ₹500 crore revenue in FY25, positioning it among India’s fastest-growing D2C brands.

Series A:

Raised $13 million to fuel scaling and infrastructure upgrades.

Series B:

In May 2025, Snitch closed a $40 million (~₹340 crore) Series B round led by:

• 360 ONE Asset
• IvyCap Ventures
• SWC Global
• Ravi Modi Family Office (Manyavar)

This round propelled Snitch’s valuation to ₹2,500 crore ($300M), providing significant fuel for:

Platforms to Shop Snitch

Its own app (Snitch Fashion App) offers exclusive drops and early access for loyal customers, optimizing for mobile-first Gen Z and millennials.

Retail Presence Across India

This approach allows Snitch to:

• Capture offline impulse buyers.
• Offer touch-and-feel experiences for premium collections.
• Build a community hub for its #SnitchSquad customers.

What Makes Snitch Stand Out?

1️⃣ Data-Driven Fast Fashion Drops

2️⃣ Micro-Influencer Engine: #SnitchSquad

• Engages 5,000+ micro-creators for content and social proof.
• Generates ~3.9 million impressions and over 900+ trackable orders per campaign.

3️⃣ Youth-Centric Branding

Bold designs, accessible pricing, and high-engagement marketing strategies resonate with India’s Gen Z and millennial consumers.

4️⃣ Sustainable and Agile Supply Chain

In-house design and manufacturing control allow:

• Customization at scale.
• Quick response to demand spikes.
• Reduced wastage.

What’s Next for Snitch?

✅ Retail Expansion:

• Scale from metro presence to Tier-2 cities with lifestyle stores.
• Build flagship experience centers showcasing new collections and digital integrations.

✅ Global Footprint:

• Explore exports to the Middle East and Southeast Asia where Indian fast fashion demand is rising.

✅ Technology & Logistics:

• Invest in quick-commerce warehousing for same-day delivery in key cities.
• Leverage AI for personalized recommendations on its app and site.

✅ Product Line Extensions:

• Explore accessories, footwear, and fragrance lines to expand AOV (average order value).

Snapshot Table

Dive Deeper

• Snitch Official Website
• Snitch Instagram
• Shark Tank India Official YouTube
• Times of India on Snitch’s Series B

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Author: Team BTP

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