What is Mead—and Why Should You Care?
Mead is an alcoholic drink made by fermenting honey with water, sometimes with fruits, spices, or herbs added for flavor.
The Origin Story: How Moonshine Meads Was Born
Founded in 2018 by Rohan Rehani and Nitin Vishwas, Moonshine Meads started as a bold experiment between two friends who wanted to reintroduce India to its ancient love for honey-based alcohol.
Their mission?
To create a premium, all-natural alcohol category that stands out from beer, wine, and spirits.
Their Ask:
₹80 lakhs for 2.5% equity (₹32 crore valuation)
What They Showcased:
- Unique product line with bold, natural flavors
- ₹4.5 crore+ in revenue (FY 2022)
- Strong brand identity in the premium alcohol market
- Sales growth of 30–40% YoY
- Available in major cities like Mumbai, Pune, Goa
Shark Reactions:
- Aman Gupta: Impressed by the branding.
- Peyush Bansal: Liked the concept.
- Namita Thapar: Appreciated the health angle.
- Anupam Mittal: Loved the vision.
Moonshine Meads’ Flavor Line-Up: Where Craft Meets Culture
Moonshine Meads is shaking up India’s alcohol scene with a range of handcrafted meads that are flavorful, unique, and unapologetically Indian. Here’s a look at some of their most-loved flavors—designed for every mood and every palate:
1. Apple Cyser
Taste Notes: A crisp, fruity fusion of orchard apples and wildflower honey.
Vibe: Think of it as cider’s cooler, smoother cousin.
ABV: 6.5%
Perfect For: Sunday brunches, light drinkers, and wine lovers.
2. Guava Chilli
Taste Notes: Sweet pink guava meets a bold punch of chilli.
Vibe: Spicy, sassy, and very desi.
ABV: 6.9%
Perfect For: Adventurous drinkers and fans of sweet heat.
3. Hibiscus Ginger
Taste Notes: Floral, zesty, and slightly tart with a warm ginger finish.
Vibe: Refreshing, vibrant, and super easy to sip.
ABV: 6.3%
Perfect For: Light occasions, floral cocktail lovers, and chill evenings.
4. Coffee Mead
Taste Notes: Earthy notes of single-origin Chikmagalur coffee infused into honey.
Vibe: A bold yet balanced blend of buzz and booze.
ABV: 6.5%
Perfect For: Coffeeholics, cold brew fans, and late-night hangouts.
5. Grilled Pineapple
Taste Notes: Smoky caramelized pineapple with a tropical tang.
Vibe: Like a beach vacation in a bottle.
ABV: 6.2%
Perfect For: BBQ nights, fruity cocktail lovers, and summer days.
Common Goodness in Every Bottle:
- 100% natural honey
- No preservatives or artificial additives
- Gluten-free & low in sulfites
- Sourced & brewed locally in India
Market Opportunity: Why Moonshine Meads Is a Game-Changer
India’s Alcohol Industry at a Glance:
- The Indian alcohol market is projected to grow at 8–10% CAGR.
- Health-conscious
- Open to trying unique, sustainable drinks
- Willing to pay more for craft quality
Why Mead Works in India:
- Honey is already loved in Indian households for its health and Ayurvedic benefits.
- Meads offer a refreshing, low-ABV alternative to beer or cocktails.
- They’re ideal for brunches, tasting sessions, or festive gifting.
Moonshine Meads is tapping into this sweet spot—pun fully intended.
Sustainability and Local Sourcing
Moonshine Meads isn’t just about flavor—they’re about responsibility.
- Partner with local beekeepers
- Use sustainably farmed fruits
- Eco-friendly bottles and recyclable packaging
- Small-batch fermentation for better quality control
Where to Buy Moonshine Meads
Currently available in:
- Mumbai
- Pune
- Goa
- Select online alcohol delivery services (state-permitted)
Visit moonshinemeadery.com for updated availability, new launches, and subscription boxes.
Marketing & Community Engagement
Moonshine Meads isn’t just selling drinks—they’re building a culture.
- Host “Mead Tastings” in restaurants and bars
- Collaborate with cafes and chefs for food pairings
- Active on Instagram and YouTube, educating people on mead and mixology
- Release limited-edition flavors around festivals and seasons
FAQs About Moonshine Meads
Q: What makes Moonshine Meads different ?
A: It’s made from fermented honey, not grains or grapes. It’s smoother, gluten-free, and naturally sweet.
Q: Where are they located?
A: Pune, Maharashtra and multiple cities.
Q: Is Moonshine Meads available online?
A: Yes, in select Indian states that allow alcohol e-commerce.
Q: Did they secure funding on Shark Tank India?
A: No,
Q: Are their products vegan?
A: Most meads are vegan.
Final Thoughts: Why Moonshine Meads Deserves a Toast
Moonshine Meads is a pioneer—bringing an age-old beverage into the modern Indian conversation with integrity, taste, and vision. Whether or not the Sharks invested, the people definitely did.
If you’re looking for something that’s light, flavorful, rooted in Indian culture, and refreshingly different—grab a bottle of Moonshine Meads. It’s tradition, reimagined.
For more Blogs: beyondthepunchlines.com
Author: Team BTP
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