Ready to dive into the Kunafa revolution?
It’s a brand rewriting the narrative of Middle Eastern desserts in India, making people crave the crunchy-soft, syrup-soaked goodness of Kunafa across cities.
In this blog, we’ll unpack Kunafa World’s Shark Tank India pitch, their journey, why Kunafa is the next big dessert wave, and what entrepreneurs can learn from their strategy.
What is Kunafa World?
Founded by Aadil and Muneer in 2022, Kunafa World started with a mission to introduce Middle Eastern desserts to India in a way that preserves authenticity yet feels relatable to Indian customers.
From their crispy layers of shredded phyllo to stretchy cheese interiors soaked in sugar syrup, each Kunafa is a bite of Middle Eastern streets right here in India.
Kunafa World’s Shark Tank India Pitch
The founders confidently showcased:
- The rising demand for Kunafa in India
- Their robust monthly sales numbers
- Plans to expand via franchise models across metro cities
- A vision to make Kunafa World synonymous with premium dessert experiences in India
Why Kunafa is Trending in India
Let’s face it, India is a dessert-loving country, and the sweet tooth here is always seeking new experiences. Kunafa, with its unique texture, mild sweetness, and melt-in-the-mouth cheese, offers:
- An Instagrammable dessert experience
- A lighter yet indulgent alternative to heavy Indian sweets
- Unique flavors like Nutella Kunafa, Lotus Biscoff Kunafa, and Mango Kunafa
With increasing Middle Eastern cuisine awareness, Kunafa World is riding the wave smartly.
Kunafa World’s Product Range
- Classic Cheese Kunafa
- Nutella Kunafa
- Lotus Biscoff Kunafa
- Mango Kunafa
- Kunafa Shots and Jars for gifting
Expansion Plans
Post Shark Tank India, Kunafa World has witnessed:
Surge in online orders via Swiggy/Zomato
Franchise inquiries from major metro cities
Plans to open Kunafa World kiosks in malls and corporate parks
Collaborations with food influencers for local marketing
Their scalable franchise model combined with centralized production ensures consistency, addressing a key concern for food startups.
Lessons for Entrepreneurs from Kunafa World
Thinking of starting a food startup? Here’s what you can learn:
Validate demand with a niche product they :
Focus on authenticity with localized innovation
Keep operations scalable yet quality-driven
Build social media buzz to fuel offline and online sales
Use platforms like Shark Tank India for funding and visibility
Customer Reviews and Buzz
Here’s what customers are saying about Kunafa World:
“Tastes exactly like the Kunafa I had in Dubai!”
“Perfect balance of sweetness and texture.”
“Finally, a premium dessert that feels new yet comforting.”
FAQs on Kunafa World
How did Kunafa World get featured on Shark Tank India?
Kunafa World applied to Shark Tank India Season 3, showcased their business model and product samples, and pitched successfully, gaining visibility across India.
Is Kunafa World planning to expand?
Yes,
What’s Next for Kunafa World?
Looking ahead, Kunafa World aims to:
Expand to 50+ outlets in the next two years
Innovate with seasonal flavors like Rose Pistachio and Coffee Kunafa
Enter the export market for premium ready-to-eat Kunafa packs
Host live Kunafa-making experiences for customers in-store
Wrapping it Up
Kunafa World’s journey from a passion project to being featured on Shark Tank India showcases how a niche product like Kunafa can disrupt the Indian dessert market with the right strategy and timing.
Their story is a sweet reminder that in a saturated market, authenticity, consistency, and customer experience can carve your niche.
If you’re craving Kunafa or looking for your next premium dessert investment idea, Kunafa World is worth watching.
FOR MORE BLOGS – beyondthepunchlines.com
Author: Team BTP
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