In a world flooded with flashy mobile games and mindless screen time, GunjanApps Studios carved out a refreshing niche—fun, educational, and safe gaming experiences for kids. And guess what? They didn’t just build an app—they built a digital playground that now boasts over 350 million downloads globally.
Recently featured on Shark Tank India, this small-town startup stunned the sharks with its numbers, impact, and simplicity.
What Is GunjanApps Studios?
GunjanApps Studios is an Indian mobile app development company focused on creating educational games and learning apps for children aged 1 to 10 years. With bright visuals, easy navigation, and curriculum-based content, their apps are designed to make learning fun for kids and stress-free for parents.
And the best part? Most of their apps are available in multiple Indian languages, making them accessible to kids from all regions and backgrounds.
Who’s Behind the Screen?
GunjanApps was co-founded by Gunjan Agrawal and Priyanka Agrawal, a husband-wife duo from Bhilai, Chhattisgarh. With a background in engineering and a passion for education, they quit their corporate jobs to build something meaningful—and they sure did.
What started as a side hustle quickly turned into a full-time mission: to provide screen time that parents won’t feel guilty about.
Some Mind-Blowing Stats
Here’s why:
- 350+ million downloads across platforms
- Apps ranked among top educational games in India and abroad
- Operates on a zero-advertising model—organic growth only!
- Revenue generated through in-app purchases and subscriptions
- Most apps have a 4.3+ rating on Google Play Store
Yep, you read that right—no performance marketing, no paid ads, just pure word of mouth and organic reach. Let that sink in.
The Shark Tank India Pitch: What Went Down?
Highlights from the Pitch:
- Asked for ₹2.5 crores for 1% equity
- Emphasized their focus on child safety, offline accessibility, and Indian language support
- Demonstrated live usage of their apps—simple, effective, engaging
- Impressed sharks with low user acquisition costs and high retention
What Makes GunjanApps Stand Out?
In a market overcrowded with flashy games and screen addiction, GunjanApps Studios sticks to a clean, value-based strategy.
Here’s what sets them apart:
- Educational + Fun: Games focused on alphabets, numbers, logic puzzles, drawing, and memory development.
- Low Storage Usage: Most apps are under 40MB—perfect for tier-2 and tier-3 cities.
- Offline Access: Kids can play without needing constant internet.
- Regional Language Support: Hindi, Marathi, Bengali, Tamil, Telugu—you name it.
- No Data Collection: Ensures privacy and child-safety.
The Business Model – Smart & Scalable
GunjanApps Studios runs a freemium model:
- Free games with basic levels
- In-app purchases to unlock premium features or additional content
- Subscription model for ad-free, full access
What’s refreshing is their ethical monetization—they avoid intrusive ads or misleading popups, something rare in the mobile game space.
With low development costs and a lean team, their profit margins are solid, making it a favorite among sharks and investors.
The Future Vision – Beyond Borders
GunjanApps Studios has big dreams:
- Expand to international markets with localized versions
- Launch a parent dashboard for better progress tracking
- Collaborate with schools to create classroom-friendly game kits
- Integrate AI to personalize the learning experience for every child
Lessons for App Developers & Entrepreneurs
If you’re a budding entrepreneur or a developer looking to make it big, here’s what GunjanApps Studios teaches you:
- Solve real problems: Kids need screen time that helps them grow, not rot.
- Stay bootstrapped (if possible): They grew organically with minimal spending.
- Know your audience: They deeply understand parents and children alike.
- Focus on regional inclusion: Vernacular content is the future.
- Keep UX simple: Their apps are incredibly user-friendly, even for toddlers.
Most Popular GunjanApps to Try
- Kids Preschool Learning Games
- Math Games for Kids
- Hindi Kids Learning App
- Coloring Book for Toddlers
- Puzzle Games for Kids 2–5
All available on the Google Play Store and some on Apple App Store.
FAQs About GunjanApps Studios
1. Is GunjanApps Studios based in India?
Yes, it’s proudly built in Bhilai, Chhattisgarh—a true small-town success story.
2. Are the apps free to use?
Most apps have a free basic version, with optional upgrades via in-app purchases.
3. Do their apps contain ads?
Very few.
4. Are the apps safe for children?
Absolutely! No personal data is collected, and the content is age-appropriate.
5. What age group are the apps made for?
Primarily for toddlers to early elementary school kids (1–10 years).
Wrapping Up: India’s EdTech Revolution Starts Young
GunjanApps Studios proves that with the right intent, even mobile games can be powerful tools for change. Final Takeaway: Big Impact from a Small Screen. It can rise from Bhilai, be powered by passion, and reach millions across the globe.
Their feature on Shark Tank India didn’t just showcase impressive download numbers—it spotlighted a bigger message: you can build a profitable business while genuinely helping people, especially kids. With a clear vision, strong values, and zero dependence on ads, GunjanApps is redefining how India looks at screen time for children.
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Author: Team BTP
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