Who Are Tweek Labs?
Founded by two passionate sports and tech enthusiasts — Aman Soni and Ujjwal Puniya, Tweek Labs is a Delhi-based startup focused on building wearable tech for athletes. Their core product is a motion sensor-based device that helps coaches and athletes monitor biomechanics in real-time.
The idea? Bring elite-level analytics to grassroots Indian athletes, many of whom don’t have access to expensive coaching or overseas training.
Tweek Labs’ Big Moment on Shark Tank India
Appearing on Shark Tank India Season 3, the Tweek Labs founders came in with a bold ask:
₹60 lakhs for 1% equity, valuing their company at ₹60 crores. Yep, they were confident — and they had the product to back it up.
Here’s what stood out:
- A live demo of their wearable sensor attached to an athlete’s leg.
- Real-time feedback displayed on an app that tracked metrics like speed, angle, acceleration, and more.
- A clear use case: from cricket to badminton, this could help any athlete improve form and performance.
And guess what? The Sharks saw potential too.
What Deal Did They Get?
After a few intense back-and-forths, Peyush Bansal and Anupam Mittal teamed up to offer ₹60 lakhs for 4% equity.
The Sharks were sold on:
- The product-market fit in India’s booming sports industry
- The potential to scale into academies and training centers
- The blend of tech and athletic insight the team brought
Tweek Labs Uniqueness
Tweek Labs is solving a real problem in India’s sports ecosystem: lack of scientific training. Most young athletes train based on intuition or verbal feedback. Tweek’s wearable sensor makes performance data accessible, affordable, and actionable.
Key features of the product:
- Lightweight motion sensor (wearable on legs/arms)
- Tracks joint angles, body alignment, movement speed
- Real-time data via mobile app
- Personalized performance reports
- AI-based coaching recommendations
Fun Fact: Their system has already been used in sports like cricket, football, and kabaddi — and feedback has been overwhelmingly positive.
Why This Matters for Indian Sports
Startups like Tweek Labs come in — bridging the gap with homegrown innovation.
This isn’t just a product for national-level players — it’s designed for school kids, college athletes, and local academies. It’s democratizing sports science, one wearable at a time.
Post Shark Tank: What’s Next for Tweek Labs?
Tweek Labs reported:
- A surge in pre-orders from schools and academies
- Interest from state-level sports associations
- Partnership inquiries from across India and abroad
Their roadmap includes:
- Expanding the sensor capabilities to upper-body movement
- Introducing features like injury prevention analytics
- Collaborating with physiotherapists and sports coaches
- Tapping into global sports markets
FAQs About Tweek Labs and Shark Tank India
1. What does Tweek Labs do?
Tweek Labs creates wearable motion sensors for athletes, helping them track performance in real-time using biomechanics and AI.
2. What was the Tweek Labs Shark Tank India deal?
They secured ₹60 lakhs for 4% equity from Peyush Bansal and Anupam Mittal.
3. Is Tweek Labs available to the public?
Yes, they’re now onboarding academies, schools, and individual athletes for product trials and purchases.
4. How does it help improve performance?
With real-time feedback, athletes can correct posture, avoid injuries, and enhance form — leading to measurable improvements.
Wrapping It Up: Tweek Labs is Just Getting Started
To put it simply, Tweek Labs isn’t just a cool gadget – it’s a movement. A movement toward smarter, data-driven sports training in India. With a Shark Tank boost and a mission that resonates, this startup is poised to lead the sports tech India revolution.
For more Blogs: beyondthepunchlines.com
Author: Team BTP
Add to favorites
