What Is Meatyour?
Meatyour is an online meat delivery startup focused on delivering clean, fresh, chemical-free meat products—such as chicken, mutton, fish, and ready-to-cook items—to Indian households. Meatyour ensures:
- Farm-to-fork traceability
- Hygienic processing
- FSSAI-certified facilities
- No middlemen
- Timely cold chain deliveries
It’s a one-stop solution for meat lovers who are done compromising on quality.
Founders of Meatyour
The brains behind Meatyour are Areeb Ahmad and Sameer Naqvi—two young entrepreneurs from Lucknow, Uttar Pradesh.
About the Founders:
- Areeb Ahmad: A mechanical engineer with experience in startups and a passion for logistics and operations.
- Sameer Naqvi: A tech enthusiast with an eye for customer-centric solutions.
The Problem Meatyour Solves
India’s meat industry is highly unorganized, with over 90% of the market run by local vendors. Some common problems customers face include:
- Dirty shops with no hygiene practices
- Water-injected or chemically treated meat
- No proper packaging or cold chain transport
- No idea where the meat actually comes from
Meatyour solves this with a modern D2C approach by eliminating the middlemen and offering meat that’s:
- Hygienically processed
- Freshly cut and packed
- Delivered within hours
- Tracked digitally from source to kitchen
Meatyour on Shark Tank India
Shark Tank India Season 3 gave Meatyour the spotlight it needed. The founders walked in with a clear pitch and data-backed confidence.
Their Ask:
- ₹75 lakhs for 3% equity
- Valuation: ₹25 crore
Key Points in the Pitch:
- Own cold-chain enabled delivery infrastructure
- FSSAI-certified meat processing facility
- Over 15,000+ happy customers in just 18 months
- Monthly order volume exceeding 10,000+ orders
- Strong focus on Tier 2 & 3 cities, where competitors lack presence
Sharks’ Reaction:
- Aman Gupta (boAt): Impressed with branding, packaging, and price strategy
- Peyush Bansal (Lenskart): Loved the potential in under-penetrated cities
- Namita Thapar: Concerned about scalability and operation.
Final Deal:
- ₹75 lakhs for 7.5% equity by Peyush Bansal and Aman Gupta
Meatyour’s Product Line
Meatyour offers a variety of fresh and processed meat products, including:
Fresh Meats:
- Chicken (whole, curry cuts, boneless)
- Mutton (keema, ribs, chops, curry cuts)
- Fish (Rohu, Katla, Hilsa, Basa, Prawns)
Ready-to-Cook:
- Chicken popcorn
- Seekh kebabs
- Marinated chicken tikka
- Tandoori wings
Value-Added:
- Monthly subscription boxes
- Combo meal packs
- Bulk orders for hotels/restaurants
All meats are sourced from local farms, processed with hygiene protocols, and delivered using a cold chain to retain freshness.
How Does Meatyour Operate?
1. Sourcing:
Local farms and registered suppliers are vetted to meet FSSAI standards.
2. Processing:
They run their own certified processing unit, maintaining temperature control and hygiene at every step.
3. Packaging:
Vacuum-sealed, tamper-proof, and leak-proof packaging ensures clean handling and longer shelf life.
4. Delivery:
A tech-enabled cold-chain logistics system guarantees 2-4 hour delivery time within city limits.
5. Customer Platform:
Orders can be placed via:
- Android/iOS App
- Official website: meatyour
Business Model and Revenue
Meatyour runs on a D2C model, selling directly to customers without third-party aggregators.
Revenue Sources:
- One-time purchases
- Monthly/quarterly meat subscriptions
- B2B supplies to hotels, hostels, and restaurants
- White-labeling partnerships with local brands
Revenue Milestones:
- Crossed ₹1 crore in revenue within 12 months
- Customer retention rate above 60%
- Average ticket size: ₹600-₹700
Expansion Plans
Currently operating in:
- Lucknow
- Prayagraj
- Kanpur
- Varanasi
Near-Future Targets:
- Expand to 15 more cities in 2025
- Focus on Tier 2/3 cities with less competition
- Collaborate with cloud kitchens and local restaurants
- Introduce frozen product lines for intercity delivery
Industry Impact & Competition
India’s online meat delivery market is expected to grow to $15 billion by 2026.
Why Meatyour Stands Out:
- Localized operations
- Founder-led sourcing and logistics
- Quick delivery even in semi-urban areas
- Custom pricing for middle-class families
Frequently Asked Questions (FAQs)
Q1. What is Meatyour?
Meatyour is a fresh meat delivery startup providing hygienic, traceable meat to customers in Tier 2 Indian cities.
Q2. Who are the founders of Meatyour?
The company was founded by Areeb Ahmad and Sameer Naqvi in 2022.
Q3. Where can I order Meatyour products?
You can place orders via their mobile app or website at meatyour.in.
Q4. Did Meatyour get a deal on Shark Tank India?
Yes, they secured ₹75 lakhs for 7.5% equity from Peyush Bansal and Aman Gupta.
Their focus is on semi-urban markets, operate their own supply chain, and promise affordable, fresh, chemical-free meat.
Final Thoughts: A Fresh Take on the Meat Biz
Backed by Shark Tank investors and loved by consumers, this startup is gearing up for big things.
If you’re in their service zone, you might want to give them a try—you’ll taste the difference.
For more Blogs: beyondthepunchlines.com
Author: Team BTP
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