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Team BTP
Posts
Meesho’s Reputation Unpacked: What Buyers, Sellers & the Internet Are Saying
Meesho may be India’s go-to app for budget shopping, but it’s also attracting serious scrutiny from both buyers and sellers. With refund disputes, delivery fraud...
How Proxgy Stole the Spotlight on Shark Tank India
What is Proxgy ? Proxgy is a smart wearable device that lets users “be virtually present” anywhere in real-time using a blend of IoT, augmented...
Sweet Truth Turns Dessertologist in New Campaign, Offers Cheesecake Cure for Over a Billion Indians
Get ready for cheesecake prescriptions, ₹99 slices, and exciting new flavors as we gear up for National Cheesecake Day! Mumbai, 23rd July 2025: Sweet Truth,...
Food Waste Has Met Its Match: qZense Labs
With their AI-powered food quality sensors, they’re turning smell and spoilage into measurable data—helping farmers, retailers, and logistics providers make smarter decisions and save tons...
Jio Is the New Reliance: Why the Ambanis Are Rebranding for a Digital-First Future
Reliance was the empire Dhirubhai Ambani built. Jio is the vision his grandson Akash Ambani is scaling. The recent shift in branding—from “Reliance” to simply...
Why Reliance Bought Campa Cola: The Ambanis’ Bold FMCG Playbook
Mukesh Ambani’s Reliance isn’t just taking on Coke and Pepsi—it’s reviving a beloved Indian soda brand to do it. With a ₹22 crore acquisition of...
Driven by Passion, Defined by Precision: Himanshu Arya’s Journey with Luxury Cart
In India’s fast-evolving automotive landscape, where aspiration meets innovation, Luxury Cart stands out as a name rewriting the rules of pre-owned luxury car ownership. At...
India’s CSR Surge in FY 2023–24: Who’s Investing, Where It’s Going & What Needs Fixing
Corporate India’s social conscience is getting bigger and bolder. In FY 2023–24, companies spent a record-breaking ₹34,909 crore on Corporate Social Responsibility (CSR) with NSE-listed...
How India’s Sexual Wellness Brands Are Breaking Taboos and Redefining Intimacy
India’s sexual wellness market is witnessing a seismic shift. What was once a hushed topic is now inching into the mainstream—thanks to a new wave...
India’s Environmental NGOs: The Unsung Heroes of Ecological Transformation
While governments negotiate carbon cuts and industries chase green credentials, a quieter revolution is underway across India—led by environmental NGOs restoring ecosystems, empowering communities, and...