Prasad, a global leader in film preservation, restoration, and post-production, is proud to announce the successful restoration of 1942: A Love Story, now screening at the International Film Festival of India (IFFI) 2025. The beloved classic has been meticulously digitised and restored in high-quality 8K, bringing it renewed life across generations.
Built on decades of innovation and a legacy that spans generations, Prasad’s restoration pipeline blends advanced engineering with artistic sensitivity. Key capabilities include:
- High-resolution digitisation
- Expert video and audio restoration
- Colour grading that honours the original creative vision
- Mastering for theatrical and digital formats
Kavita Prasad, Managing Director, Prasad, said: “ It has been an absolute pleasure collaborating with Vidhu Vinod Chopra and his team once again.
Our relationship with his banner is very special—Parineeta, produced by Vidhu Vinod Chopra, was actually the first Indian film to be restored in 8K for a theatrical re-release, marking a significant milestone for us.
Restoring 1942: A Love Story has been equally meaningful. It is a timeless classic, and bringing it back in 8K allows a whole new generation to experience its emotional depth and visual beauty the way it deserves. We are currently working on more films with Vidhuji, and we look forward to preserving many more cinematic gems in the months ahead.”
As 1942: A Love Story returns to the spotlight at IFFI 2025, Prasad reaffirms its role as India’s trusted custodian of cinematic heritage.
About Prasad:
Prasad is a global leader in film preservation, restoration, and post-production with over six decades of expertise. Founded in 1956 by legendary filmmaker Shri L. V. Prasad, the company has worked on 30,000+ films and is the trusted partner for Hollywood studios, OTT platforms, broadcasters, and national archives worldwide.
With a team of 1,100+ professionals across India, USA, UK, Germany, Japan, and Saudi Arabia, Prasad offers end-to-end digital solutions including 8K film restoration, DI, HDR grading, Dolby Atmos mixing, film and tape digitisation, audio restoration, data migration, media vault management, VFX, and colourisation. Recognised with 20+ National Awards, Prasad continues to safeguard cinematic heritage and transform legacy content into valuable digital assets for the future.
Learn more at: www.prasadfilmlabs.com | www.prasadcorp.com
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Author: Team BTP
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