~ The new collection combines comfort, function, and style to help players bring their A-game to the pitch ~
playR Launches Cricket Wear for All Ages with DRIVENT Tech
Mumbai, 15th July 2025: Homegrown performance-wear brand playR is excited to unveil its brand-new Cricket Set Collection, crafted for both juniors and adults and featuring the brand’s innovative DRIVENT technology.
Staying true to playR’s goal of creating sportswear that performs under pressure, this collection seamlessly combines cutting-edge performance features with everyday comfort and style.
Made from 100% polyester with DRIVENT technology properties, these cricket sets are designed to provide skin friendly, smooth & dry feel to players so that they are, and focused throughout every innings, thanks to their sweat release, exceptional breathability, moisture-wicking capabilities, anti-static finish, and soft touch feel.
The junior cricket set, which comes in sizes 6 to 14, is designed for maximum freedom of movement and built to withstand all kinds of weather.
It’s perfect for everything from training sessions to competitive games. On the other hand, the adult cricket range, available in sizes S to 2XL, caters to everyone from corporate & casual weekend players to serious club & professional competitors, offering high-performance gear that meets the demands of fantastic cricket. Both collections are offered in classic white, making them ideal for both practice and match days.
Ravi Kukreja, Founder of playR and Director at iCOREts Private Limited, shared, “At playR, we believe that every player — whether they’re six or sixty — deserves gear that works as hard as they do. Our new cricket line isn’t just about clothing; it’s a promise to every dive, sprint, and boundary scored.
With our DRIVENT technology integrated, players can concentrate on the game without worrying about sweat. This is our way of honoring the grit and passion that cricket ignites across generations.”
With this launch, playR is solidifying its reputation as India’s top choice for performance-driven sportswear that empowers both athletes and enthusiasts.
To explore the new cricket sets and more, visit playr.in
About playR : With the focus on “PLAYER FIRST” and with its slogan “LET’S PLAY”, playR strives to create “real” products — products that help make daily life healthier, more meaningful, and much more enjoyable.
The products and services embody every ounce of their expertise and ideas. They are rooted in the mindset that sports are part of our daily life, part of our work, and even our way of life.
The wide range of products includes apparel such as t-shirts, jerseys, jackets , shorts, tracksuits; equipment such as bats, balls, gloves, pads; mountain, city, hybrid and road bicycles; accessories such as bags, yoga mats, bottles, etc., as well as limited-edition items.
They are currently bootstrapped and present in over 150 retail stores globally and on all leading ecommerce and Quick commerce sites apart from www.playR.in
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Author: Team BTP
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