The App That Wants to End Image Theft
Imagine pouring your heart into a photo, only to see it stolen and reposted without credit. That’s a daily headache for photographers, influencers, and creators.
What is PicSniff?
PicSniff is a photo authenticity app that tracks and detects where your photos appear online.
It uses AI-powered image recognition to identify unauthorized use of your pictures across websites, blogs, and even social media platforms.
Key Features of PicSniff:
- Reverse Image Tracking
- Copyright Violation Alerts
- AI Detection of Edited or Cropped Versions
- Digital Watermark Integration
- Dashboard for Tracking & Reports
The Founder Behind the Vision
The man behind PicSniff is Raghav Sharma, a young tech entrepreneur from Bengaluru with a background in cybersecurity and digital photography. His “aha” moment came after discovering that one of his landscape photos had been used in an online ad—without permission or credit.
The Pitch on Shark Tank India
Raghav entered the Shark Tank India Season 3, asking for ₹75 lakhs for 5% equity, valuing PicSniff at ₹15 crores. His pitch was confident and demo-driven—he showed the app in action by scanning a popular influencer’s photo and instantly locating where it had been reused online.
- Live demo blew the judges away
- Mentioned early traction: 50,000+ downloads
- Announced a partnership pilot with a major Indian photography studio
- Revenue model: Freemium app with paid pro features and SaaS packages for businesses
Shark Reactions:
Let’s break down how each of the Sharks responded:
Anupam Mittal:
Loved the vision and understood the pain point. Suggested more enterprise-level strategy.
Namita Thapar:
Appreciated the impact on digital rights.
Aman Gupta:
Called it “a need of the hour.” Suggested B2B licensing models and integration with image platforms like Canva or Shutterstock.
Peyush Bansal:
Offered detailed advice on improving UI/UX. Asked about cost per user acquisition and burn rate.
Vineeta Singh:
Praised the pitch and the social mission. Asked about legal partnerships and enforcement tools built into the app.
Did PicSniff Get a Deal?
Yes! After a bit of back and forth, PicSniff secured a deal with Aman Gupta and Peyush Bansal:
- Deal: ₹75 lakhs for 7% equity
- Two-shark collaboration aimed at scaling product, tech, and enterprise deal.
Life After Shark Tank India
The app saw:
- 120K+ new users in 2 weeks
- Partnerships with content creators & photography schools
- Integration talks with legal-tech startups for copyright enforcement
Why PicSniff Matters in India
Here’s why PicSniff is a big deal:
- Digital rights are often ignored in India
- Creators rarely get credit (or payment) for their work
- Legal copyright enforcement is slow and hard to access
- There’s been no easy, affordable solution—until now
With the rise of AI-generated art and stolen memes, PicSniff isn’t just useful—it’s necessary.
Highlights: Why PicSniff Turned Heads
Here’s a quick recap of what makes PicSniff such a promising Shark Tank India tech startup:
- Solves a real and urgent problem
- AI-powered tracking engine
- Freemium model = low entry barrier
- Closed deal with top sharks
- Proven early traction & demand
Frequently Asked Questions
What is PicSniff?
PicSniff is a photo authenticity app.
Is PicSniff free?
Yes! It offers a free basic version, and paid plans with advanced tracking, watermarking, and bulk scan tools.
Who are the founders of PicSniff?
PicSniff was founded by Raghav Sharma, a Bengaluru-based tech entrepreneur with a passion for protecting digital rights.
Did PicSniff get a deal on Shark Tank India?
Yes! Aman Gupta and Peyush Bansal invested ₹75 lakhs for 7% equity in the company.
Final Word: A Win for Creators Everywhere
PicSniff’s journey from a solo startup to a Shark Tank India tech startup success is one of those inspiring stories that sticks. It’s not just about protecting photos—it’s about empowering creators, safeguarding originality, and building smarter tools for a fairer digital world.
As content creation explodes in India and beyond, tools like PicSniff are going to be vital.
For more Blogs : beyondthepunchlines.com
Author: Team BTP
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