India has always had a deep love affair with snacks. Be it chakli, laddoos, or karanjis, nothing beats the flavor of homemade treats. That’s where Patil Kaki enters the scene—bringing age-old Maharashtrian recipes to the national spotlight, thanks to a big break on Shark Tank India.
Who is Patil Kaki?
The face behind the brand is actually the beloved “Kaki” (Aunt) of the Patil family—a seasoned home cook whose snacks became the heart and soul of family gatherings.
Patil Kaki on Shark Tank India
The Big Pitch
The founders of Patil Kaki, which included the next generation of the family (her nephew and niece), stepped onto the Shark Tank India stage with confidence and delicious samples in hand.
- Ask: ₹40 Lakhs for 2% equity
- Valuation: ₹20 Crore
- Business Type: D2C Indian snacks brand
What Impressed the Sharks?
- Authenticity: These were real homemade snacks—no shortcuts, no preservatives.
- Scalability: Already doing impressive monthly revenue via D2C and marketplace platforms.
- Branding: Beautiful packaging, a solid online presence, and a relatable story.
- Innovation: Bringing traditional snacks to a modern audience through e-commerce.
The Deal:
After tasting, talking, and a little tug-of-war between the Sharks, Peyush Bansal and Namita Thapar joined hands and offered:
- ₹40 Lakhs for 4% equity — valuing the company at ₹10 Crores.
What Makes Patil Kaki Stand Out?
This isn’t just your neighborhood snack dukan. Its speciality is :
Authentic Taste
From the crunch of shankarpale to the sweetness of besan laddoos, every product stays true to its roots.
Homemade, Yet Scalable
They’ve figured out a way to mass-produce homemade snacks without compromising on taste or texture
Direct to Consumer (D2C) Model
They’ve cut out the middlemen and deliver straight to your door—fresh and flavorful.
Product Range That’s Finger-Lickin’ Good
Here’s a quick peek into the snack menu you’ll find on Patil Kaki’s website:
- Chakli
- Shankarpale
- Laddoo (Besan, Rava, etc.)
- Karanji
- Chivda
- Thecha (spicy Maharashtrian chutney)
And more mouth-watering options are always in the pipeline!
The Growth After Shark Tank India
- Website traffic shot up overnight
- Orders came pouring in from across India and even internationally
- Media houses and food bloggers featured the brand
- They added new team members and expanded their production setup
Not just a PR spike—this was a sales revolution!
What Customers Are Saying
“Tastes just like my nani used to make!” – A happy customer from Delhi
“Finally, an authentic snack brand that doesn’t feel factory-made.” – Food blogger review
“Fast delivery, amazing taste, and nostalgia in every bite!” – Amazon review
FAQs
Q: Who is the real Patil Kaki?
Patil Kaki is a real person—an aunt from the Patil family whose homemade snacks inspired the brand.
Q: Can I order online?
Absolutely!
Q: Are the snacks made in a factory?with home-style methods and ingredients. No preservatives!
Q: Is Patil Kaki only available in India?
Currently, delivery is across India.
Wrapping Things Up: A Taste of Tradition, A Bite of the Future
Patil Kaki isn’t just a snack brand—it’s a bridge between generations. It blends the warmth of tradition with the speed of e-commerce, bringing authentic Indian snacks to homes across the country. Thanks to Shark Tank India, the world now knows what every Maharashtrian already did: Patil Kaki’s snacks are pure magic.
For more Blogs: beyondthepunchlines
Author: Team BTP
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