You know what they say—“Your hair, your rules!”The startup introduced India to semi-permanent, vibrant, and safe hair dyes that let users express themselves without long-term commitment or harsh chemicals. With funky colors like crimson red, turquoise, and lavender, Paradyes is painting a new picture of beauty—one strand at a time.
In this blog, we’ll explore the origin of Paradyes, their pitch on Shark Tank India, what the sharks had to say, and how the brand is building a new wave of self-expression in India.
Who Are the Founders of Paradyes?
Yushika Jolly and Jugal Jolly, a sibling duo, launched Paradyes under their parent company Colormate Tech Solutions Pvt. Ltd. What started as a passion project is now a full-fledged hair dye startup disrupting the conventional beauty industry. They wanted to build a brand that wasn’t just about looks—but about attitude.
The Big Moment: Paradyes on Shark Tank India
The Pitch
Paradyes’ pitch was as vibrant as their products. They walked in with models flaunting colorful hair in real-time, instantly grabbing the sharks’ attention. Their value proposition was clear:
- India’s first semi-permanent hair color brand
- Vegan, cruelty-free, ammonia-free formula
- DIY-friendly application with nourishing ingredients
They came asking for ₹65 lakhs for 1% equity, valuing their business at ₹65 crores—a bold move reflecting their confidence and strong numbers.
The Sharks’ Reaction
The sharks were impressed by:
- Their aesthetics and branding
- Market research and product differentiation
- Clear understanding of D2C (Direct-to-Consumer) strategies
- Use of clean ingredients and customer-centric packaging
Its Uniqueness
1. First Mover Advantage in India
Paradyes is India’s first homegrown brand offering vibrant semi-permanent hair colors tailored for Indian hair tones and types.
2. No Ammonia, No Commitment
The color fades in 8–10 washes, making it perfect for teens, college-goers, and creatives.
3. Bold Shades for Bolder People
Forget blacks and browns—Paradyes’ shade card features colors like:
- Ruby Wine
- Aqua Blue
- Mystic Purple
- Honey Blonde
- Flamingo Pink
Each color tells a story, designed for people who see their hair as a canvas.
4. Vegan and Cruelty-Free
Today’s consumers care about what goes on (and into) their bodies. Paradyes checks that box with 100% vegan, cruelty-free, and clean formulations.
Business Model Breakdown
Sales Channels:
- D2C via their official website Paradyes
- Online marketplaces like Amazon, Nykaa, Flipkart
- Salon partnerships & pop-up experiences
Revenue Insights (as shared on Shark Tank India):
- 2021-2022 revenue: Approx ₹3.5 Cr
- Healthy margins of around 35–40%
- Rapid growth via influencer marketing and Gen Z word-of-mouth
Marketing Strategy:
- Strong presence on Instagram and YouTube
- Influencer collabs & user-generated content
- Pop-culture themed campaigns (think “Barbie Pink” or “Wednesday Purple”)
Paradyes is leading a cultural shift, not just a product innovation. Here’s what makes their impact noteworthy:
Empowerment Through Expression
Hair has long been a symbol of identity.
Breaking Beauty Stereotypes
The brand challenges age-old beauty norms that restrict hair color to “natural” shades. Their campaigns feature real people, all genders, and all skin tones.
Gen Z’s Favorite Brand
With bold visuals, authentic messaging, and inclusivity, Paradyes has found its core audience in Gen Z—a demographic that’s all about self-love and standing out.
FAQs About Paradyes
Is Paradyes hair dye safe for Indian hair?
Yes! Paradyes is specially formulated for Indian hair types, using nourishing and safe ingredients without harsh chemicals like ammonia or parabens.
What is the time duration of this hair color ?
Typically 8–10 washes, depending on the shade, hair porosity, and maintenance.
Can I use it on dark hair?
It Depends.
Is Paradyes cruelty-free and vegan?
Absolutely. Paradyes is proudly 100% vegan and cruelty-free.
Takeaway: Paradyes Is Coloring Outside the Lines
In a world obsessed with conformity, Paradyes gives you permission to stand out. It’s getting bolder, louder, and a whole lot more colorful.
If you’re someone who’s tired of playing it safe or wants to try something different without regret, Paradyes is the perfect place to start. It’s not just a hair dye startup—it’s a revolution in a jar.
For more Blogs: beyondthepunchlines.com
Author: Team BTP
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