In a country flooded with sugary sodas and synthetic energy drinks, a new challenger has entered the ring — and it’s as bold as it is clean. Meet NOCD (short for No Carb Drink), the zero sugar, zero carb, and guilt-free energy drink that recently made waves on Shark Tank India.
What makes NOCD different? Everything. From its ingredient list to its attitude, this drink isn’t just a beverage — it’s a movement.
What Is NOCD?
Founded by Kunal Bhatia, a passionate fitness enthusiast and entrepreneur, NOCD was born from a personal need — a functional energy drink that delivers performance without a crash.
Most energy drinks in India are overloaded with sugar, artificial ingredients, and high-carb content. Each can of NOCD is:
- Zero sugar, zero carb
- Infused with BCAAs (for muscle recovery)
- Packed with caffeine and electrolytes (for energy and hydration)
- Free from artificial sweeteners or preservatives
- Available in bold flavors like Classic Cola, Tropical Lime, and Berry Boost
The Shark Tank India Pitch: Disruption in a Can
In the pitch, Kunal highlighted:
- Over ₹2 crore in revenue in under 12 months
- Strong traction in the D2C space through their website and marketplaces
- Growing interest from gyms, nutrition stores, and retail chains
- Rapid adoption by fitness communities and athletes
Why NOCD Is Winning Hearts (and Shelves)
The biggest win for NOCD is its brand positioning. Here’s what makes NOCD stand out:
- First-of-its-kind zero sugar energy drink in India
- Appeals to keto dieters, diabetics, athletes, and young professionals
- Sleek branding that resonates with Gen Z and millennial consumers
- No gimmicks, just clean energy backed by science
Life After Shark Tank: The NOCD Effect
The exposure from Shark Tank India proved to be a game-changer for NOCD. Within days of the episode airing:
- Website traffic surged by over 300%
- Orders from Tier 1 cities like Mumbai, Bangalore, and Delhi tripled
- Influencers and fitness trainers began posting reviews and shoutouts
- Retailers approached the brand for placement in cafes and gyms
Kunal Bhatia, now a known face among India’s wellness startup founders, continues to actively promote NOCD through health podcasts, events, and social media.
The Future of Functional Drinks in India
The Indian functional beverage market is growing rapidly, with an expected valuation of ₹10,000 crore in the next 5 years.
With potential plans for new flavors, sports partnerships, and offline expansion, NOCD aims to be the go-to functional energy drink brand for the Indian youth.
Final Take: Is NOCD Worth the Hype?
If you’re someone who wants a quick energy boost without compromising your health goals, NOCD is a no-brainer. It’s not just a drink — it’s a bold lifestyle choice in a can. With no sugar, no crash, and no compromise, NOCD is setting a new standard in India’s beverage industry.
For more Blogs: beyondthepunchlines.com
Author: Team BTP
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