Smoking has always been a controversial habit.
Enter Organic Smokes, a brand that took center stage on Shark Tank India, turning heads with its bold idea: herbal cigarettes designed to offer a “cleaner” smoking experience. And yes, it created quite a buzz.
What Is Organic Smokes?
Organic Smokes is a wellness-driven brand that produces nicotine-free, tobacco-free cigarettes made from Ayurvedic herbs. Think tulsi, green tea, rose petals, and other natural ingredients — all wrapped in biodegradable paper and presented like your typical cigarette.
These aren’t just smokes. They’re conscious smokes aimed at:
- People trying to quit smoking,
- Wellness enthusiasts exploring herbal alternatives,
- And even casual users looking for a “social smoking” option without harmful chemicals.
Their motto?
“Smoke organic. Live healthy.”
The Shark Tank India Appearance: A Bold Pitch
The Ask:
They pitched for ₹1 crore for 1% equity, valuing the company at ₹100 crore.
The sharks, as always, were intrigued… and skeptical. Here’s what happened next.
Shark Reactions: He questioned the claim of “harmless smoking.”
- Namita Thapar, a strong wellness advocate, raised ethical concerns — was this really promoting a healthier lifestyle, or just glamorizing smoking under a herbal label?
- Peyush Bansal grilled them on scalability and market validation.
- Aman Gupta, ever the marketer, wanted to know about distribution channels and target audience clarity.
- Their Ayurvedic license.
- GMP-certified manufacturing.
- Target market expansion across wellness resorts, cafes, and e-commerce.
What Makes Organic Smokes Different?
Organic Smokes claims to:
Use 100% herbal ingredients
Be nicotine-free and tobacco-free
Have no addictive compounds
Serve as a stress reliever using calming herbs
Come in eco-friendly packaging
The Market for Herbal Cigarettes in India
Believe it or not, herbal cigarettes aren’t exactly new — they’ve existed in Ayurveda for centuries as a form of medicinal smoke called Dhoomapana. That’s the innovative twist.
Why It Might Work:
- Rising wellness trends and Ayurveda adoption.
- Government push for tobacco alternatives.
- Millennials and Gen Z seeking eco-conscious, socially acceptable habits
Challenges Ahead:
- Regulatory red tape.
- Perception: Can smoking ever be healthy
- Long-term studies on health impact
Organic Smokes: Product Range & Where to Buy
Organic Smokes offers several variants including:
- Classic Herbal Cigarettes
- Mint-Infused Blends
- Clove & Tulsi Infusions
You can find their products online via:
- Their official website Organicsmokes
- Amazon, Flipkart, and other e-commerce platforms
- Select Ayurvedic stores and wellness cafés
Price range: ₹200–₹400 per pack, depending on variant.
The Verdict: Just a Trend or Real Disruption?
There’s no doubt — Organic Smokes has lit a spark (pun intended) in the startup space. Their Shark Tank India feature was less about securing funds and more about brand visibility — and they nailed that.
For Organic Smokes to thrive long-term, they’ll need:
- Transparent research backing their health claims.
- Clear distinction between “alternative” and “healthy.”
- Smart marketing that avoids glamorizing smoking yet educates on harm reduction.
FAQs
Q1: Where can I buy Organic Smokes in India?
You can shop online via their website or on platforms like Amazon and Flipkart.
Q3: Did they get a deal on Shark Tank India?
No.
Q4: Can herbal smokes help in quitting cigarettes?
Yes.
Wrapping It Up: A Smoky Disruption
Organic Smokes brought something bold to the table — a smoking product that claims to be less harmful. Their appearance on Shark Tank India was just the beginning. With rising awareness, Ayurvedic backing, and a niche market, Organic Smokes might just be onto something.
For more Blogs: beyondthepunchlines.com
Author: Team BTP
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