Nestroots, the quirky and classy home decor brand, made a splash on Shark Tank India with its vibrant products and bold business pitch. Let’s peel back the layers of this stylish startup’s rise to fame!
What is Nestroots?
Nestroots is a proudly Made-in-India home decor brand that blends traditional Indian aesthetics with modern-day functionality. From handcrafted dining sets and quirky kitchen accessories to boho-chic furniture, Nestroots is redefining what it means to “decorate with personality.”
Founded by Pallavi Utagi, Nestroots was born out of a desire to create a brand that offered premium, stylish, and functional homeware — without burning a hole in your pocket.
The Road to Shark Tank India
Well, after building steady traction on e-commerce platforms like Amazon and Flipkart, and developing a loyal base of decor-loving customers, the brand decided it was time to scale.
On the show, Pallavi confidently walked into the tank with a vibrant setup that screamed “Instagram-worthy home goals.” Her pitch wasn’t just about selling products — it was about creating a home styling movement in India.
The Pitch That Turned Heads
Let’s break it down:
- Ask: ₹50 Lakhs for 1% equity
- Valuation: ₹50 Crores
- Monthly Revenue: ₹70–75 Lakhs
- Net Profit Margin: Around 20%
- Sales Channels: Amazon, Flipkart, Own Website
Pallavi’s pitch highlighted Nestroots’ strengths:
- Great product-market fit
- Strong online presence
- Repeat customer base
- High profit margins
Did Nestroots Get a Deal?
Yes, they did!
After some negotiation and a few classic Shark-style jabs, Aman Gupta and Namita Thapar came together to offer a deal:
- Deal Closed: ₹50 Lakhs for 2% equity
- Valuation: ₹25 Crores
What Makes Nestroots Stand Out?
Here’s what sets Nestroots apart from your average home décor seller:
1. Desi Aesthetic with a Modern Touch
From vintage-inspired trays to bohemian footstools, every item blends Indian heritage with contemporary vibes.
2. Sustainability
They’re not just selling style — they’re eco-conscious too! Nestroots focuses on reusable, sustainable materials that align with modern values.
3. Affordability Without Compromise
Think premium designs at mid-range prices. It’s the sweet spot where mass appeal meets luxury.
Bestselling Nestroots Products You Should Check Out
- Printed Wooden Serving Trays
- Upholstered Footstools & Ottomans
- Handcrafted Coasters
- Premium Cutlery Sets
- Vanity Mirrors & Bathroom Accessories
You can find them all on:
- Nestroot
- Amazon India
- Flipkart and more!
How’s the Brand Doing Post Shark Tank?
Nestroots has seen:
- 3X Spike in Website Traffic
- Surge in Sales & Repeat Orders
- New collaborations and expansion into offline stores and pop-ups
Clearly, the Shark Tank India effect is real, and Nestroots is riding the wave beautifully.
Words from the Founder
In a post-episode interview, Pallavi said:
“We’re not just selling products — we’re selling the experience of a beautifully styled Indian home. Shark Tank helped amplify our voice and mission.”
FAQs
1. Who is the founder of Nestroots?
Pallavi Utagi is the founder and visionary behind Nestroots.
2. What is Nestroots known for?
Nestroots is known for premium yet affordable home décor products with a fusion of traditional and modern design.
3. Did Nestroots get a deal on Shark Tank India?
Yes! They secured ₹50 Lakhs for 2% equity from Aman Gupta and Namita Thapar.
4. Where can I buy Nestroots products?
Nestroots products are available on their official website, Amazon, Flipkart, and other major e-commerce platforms.
Wrapping It Up: What’s Next for Nestroots?
From a bold pitch on Shark Tank India to riding the wave of startup fame, this brand is showing us how to mix ambition with aesthetic.
As they expand offline, push into international markets, and possibly launch new verticals like furniture and wall art — Nestroots is one brand to watch (and shop from!).
For more Blogs: beyondthepunchlines.com
Author: Team BTP
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