Girgit, the quirky, color-changing fashion brand that turned heads on Shark Tank India, is redefining style with science. Merging tech and fashion, Girgit creates clothes, shoes, and accessories that shift color with temperature or sunlight. Sounds wild? It’s real — and India’s loving it.
What is Girgit?
Girgit is India’s first-ever color-changing fashion brand, offering clothing, shoes, and even accessories that shift hues based on temperature, sunlight, or touch.
Inspired by the color-shifting abilities of a chameleon (which is called “Girgit” in Hindi), this brand adds a whole new layer to personal style — one that literally adapts to the environment.
The Science Behind Girgit’s Magic
Girgit uses thermochromic and photochromic technology to power its unique color transformations. These technologies involve special dyes that react to:
- Temperature changes (thermochromic)
- Sunlight or UV exposure (photochromic)
Your black T-shirt might show off a graphic print as your body heats up.
Product Range:
- Color-changing T-shirts
- Thermo-sensitive sneakers
- Kidswear with UV-reactive patterns
- Bags and accessories with color-shifting panels
Girgit on Shark Tank India: The Pitch That Popped
The brand came in with a solid pitch, eye-catching demos, and a booming social media presence.
Pitch Highlights:
- Asked for ₹20 lakhs for 10% equity
- Showcased live product demos that changed color in real time
- Emphasized unique positioning in the fashion-tech space
- Reported strong demand through online sales and influencer marketing
Final Deal:
Girgit sealed a deal with Namita Thapar and Aman Gupta, scoring ₹20 lakhs for 10% equity, exactly what they asked for — a rare win!
Meet the Founders of Girgit
Girgit was founded by Vibhor Gupta and Aashna Gupta, a brother-sister duo from Bengaluru.
Why Girgit Is Winning Hearts (and Wallets)
Fashion is personal. That’s exactly what Girgit offers.
Top Reasons Why Girgit Is a Hit:
- High engagement from users on social media
- Perfect for sunny climates like India’s
- Kid-friendly products that delight children and parents alike
- Affordable pricing starting around ₹600–₹1000
The Buzz After Shark Tank
Their website traffic spiked, their Instagram followers doubled, and orders poured in from all corners of the country.
Notable Milestones:
- Featured in Lifestyle Asia, YourStory, and Business Today
- Over 100K Instagram followers
- Products sold out within 48 hours post-Shark Tank episode
- Partnering with fashion influencers and YouTubers for collabs
Main Hurdles:
- Sourcing high-quality color-changing materials
- Making products washable and long-lasting
- Constantly innovating to stay ahead of competitors
Where Can You Buy Girgit Products?
You can shop Girgit directly on their official website Girgit.
- Amazon India
- Flipkart
- Nykaa Fashion
- Pop-up stalls in metros and college fests
And if you’re lucky, you might even spot them at fashion expos and tech innovation fairs.
FAQs
1. What is Girgit from Shark Tank India?
Girgit is a fashion-tech brand that creates color-changing clothes, shoes, and accessories using thermal and photo-reactive dyes.
2. Who are the founders of Girgit?
Girgit was founded by Vibhor and Aashna Gupta, a sibling duo from Bengaluru with a passion for science and style.
3. Did Girgit get a deal on Shark Tank India?
Yes! Girgit secured ₹20 lakhs for 10% equity from Aman Gupta and Namita Thapar.
4. How do Girgit’s products change color?
Their products use thermochromic and photochromic dyes that react to temperature and sunlight to change colors.
Parting Thoughts: Fashion Just Got Smarter (and Way More Fun)
Girgit isn’t just a brand — it’s a conversation starter. It proves that fashion doesn’t have to be boring or predictable. With innovation at its core and creativity stitched into every product, Girgit is pioneering a new wave in India’s fashion-tech scene.
For more Blogs: beyondthepunchlines
Author: Team BTP
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