MuscleBlaze has launched an exuberant digital film featuring global fitness influencer and world record-holding powerlifter Larry Wheels, who has over 8.5 million social media followers.
Wheels endorses MuscleBlaze’s flagship product, Biozyme Whey, in the film, citing its clinically proven ability to deliver higher protein absorption. This digital film is created as a tribute to Indian action cinema and also features Garuda Ram, the popular action star from South of India best known for his role as the formidable villain in KGF against rocking star Yash.
New Delhi, 15th July 2025: MuscleBlaze, one of India’s leading fitness nutrition supplement brands, has launched an exuberant digital film featuring global fitness influencer and world record-holding powerlifter Larry Wheels, who has over 8.5 million social media followers.
Wheels endorses MuscleBlaze’s flagship product, Biozyme Whey, in the film, citing its clinically proven ability to deliver higher protein absorption. This digital film is created as a tribute to Indian action cinema and also features Garuda Ram, the popular action star from South of India best known for his role as the formidable villain in KGF against rocking star Yash. With Larry Wheels bringing global fitness credibility and Ram adding dramatic, mass entertainment appeal, the film positions MuscleBlaze as a leading global brand rooted in science-backed, performance-driven nutrition.
The hero product, Biozyme Whey—known as Biozorb in the global markets—recently received a U.S. patent for its EnzymePro® formulation after 6 years of rigorous research and validation. This makes MuscleBlaze the only brand in the world to receive this patent. Wheels, who has personally used Biozyme Whey for over three months, vouches for its formulation and high-quality nutritional profile. Since its founding in 2012, MuscleBlaze has consistently invested in rigorous product testing and global certifications. Biozyme Whey has also been independently blind tested in the USA (Informed Protein, Labdoor), UK (Informed Choice), and Asia (Trustified), making it one of the most trusted and tested whey protein products in the world.
Mr. Kaustuv Paliwal, Senior Vice President at Bright Lifecare said, “We are thrilled to have Larry Wheels onboard to showcase the nutritional power of Biozyme Whey. India faces a protein problem in terms of intake and absorption, and Biozyme Whey solves this with its clinically proven higher absorption formula.
Larry’s unmatched strength makes the global fitness community curious about his regime, and we are proud MuscleBlaze is part of it. Featuring KGF villain Garuda Ram adds energy and appeal. This campaign is a tribute to Indian cinema’s larger than life impact – just as Biozyme is having among all Fitness seekers.”
This campaign reinforces MuscleBlaze’s commitment to innovation, performance, and building a fitness lifestyle brand with mass appeal and global relevance.
About MuscleBlaze
Founded in 2012, MuscleBlaze is the No. 1 sports nutrition brand, known for its science-backed and innovative products. The brand has introduced industry-first concepts such as product authenticity, protein test certificates, scoop on top, and clinically researched formulations, all tailored to meet the needs of modern consumers.
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