What is La Kheer Deli?
La Kheer Deli is a premium kheer brand in India, founded by Chef Darshan Gajara, serving over 20+ innovative flavours of kheer in reusable jars. They’ve revolutionised the way kheer is perceived – from a homemade, occasional dish to an Instagrammable, grab-and-go dessert.
They focus on:
Premium ingredients
Eco-friendly reusable glass jars
Hygienic preparation with consistent quality
Fusion flavours like Nutella Kheer, Brownie Kheer, and Biscoff Kheer
This new-age approach has made La Kheer Deli popular among college students, working millennials, and dessert enthusiasts.
La Kheer Deli on Shark Tank India: Their Ask
La Kheer Deli presented:
- Their clear vision to scale their kheer brand nationally
- Strong current traction and customer loyalty
- Innovative marketing with social media reels and festival hampers
Their Ask: ₹50 lakhs for 5% equity, valuing the brand at ₹10 crores.
Why is La Kheer Deli Trending in India?
The reason why La Kheer Deli is trending is:
Modernising a comfort food like kheer in India
Focus on Instagrammable, easy-to-carry jars
High-quality ingredients and hygiene
Aggressive yet friendly social media presence
Fusion flavours that appeal to young consumers
Their branding resonates with India’s growing dessert culture, offering a comforting yet premium dessert alternative to ice creams and pastries.
Flavours That Made Sharks Smile
Some popular flavours that wowed the Sharks and customers include:
- Nutella Kheer
- Belgian Chocolate Kheer
- Biscoff Kheer
- Rose Almond Kheer
- Gulkand Kheer
- Brownie Blast Kheer
These are served chilled in glass jars, maintaining freshness and allowing easy storage, making La Kheer Deli’s kheer a perfect gifting and celebration dessert.
Business Model and Expansion Plans
After Shark Tank India, La Kheer Deli plans to:
Expand to more cities through cloud kitchens and kiosks
Increase delivery reach via Zomato and Swiggy
Enter premium retail with takeaway jars
Collaborate with food influencers for promotions
Launch festival hampers and gift boxes
Their scalable, low-waste, and high-margin model impressed the Sharks, making them one of the most promising dessert startups in India.
What Entrepreneurs Can Learn from La Kheer Deli
If you’re dreaming of launching a food startup, here’s what La Kheer Deli’s journey teaches:
Niche Domination – Pick a traditional comfort food and give it a premium, scalable twist.
Branding Matters – Clean, relatable branding converts traditional food into a youth-friendly product.
Leverage Social Media – Short reels and influencer tie-ups build curiosity and demand.
Hygiene and Quality Wins – Consistency is the backbone of any F&B brand.
Ask Right on Shark Tank – Know your numbers, vision, and defend your valuation with clarity.
FAQs About La Kheer Deli
What is La Kheer Deli?
La Kheer Deli is a premium kheer brand in India, offering a range of innovative kheer flavours in reusable glass jars.
What was La Kheer Deli’s ask on Shark Tank India?
They asked for ₹50 lakhs for 5% equity, valuing themselves at ₹10 crores.
What deal did La Kheer Deli get on Shark Tank India?
They secured ₹50 lakhs for 10% equity with Aman Gupta and Namita Thapar.
Where can I buy La Kheer Deli’s products?
You can order through their Instagram, Zomato, Swiggy, or visit their cloud kitchens and kiosks in select cities.
Wrapping Up: A Creamy Future Ahead
La Kheer Deli’s journey from a humble home kitchen to Shark Tank India is proof that traditional Indian desserts can transform into scalable, premium businesses with clear vision and branding.
With unique flavours, reusable jars, and a clear expansion plan, La Kheer Deli is on its way to becoming a household name in India’s dessert space.
For more Blogs: beyondthepunchlines.com
Author: Team BTP
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