From humble beginnings in a home kitchen to center stage on Shark Tank India, Ghar Soaps has emerged as a force in the natural skincare industry. With a focus on handmade, chemical-free beauty products and a story that touches hearts, this brand is proof that authenticity, grit, and great skin go hand in hand.
What is Ghar Soaps?
Ghar Soaps is an Indian skincare startup that offers a range of handmade soaps and personal care products made from natural ingredients. Co-founded by Yushika Jolly and her brother, the brand began as a passion project and quickly gained momentum for its commitment to clean beauty and transparency.
Popular Products:
- Handmade soaps (Charcoal, Rose, Coffee, Turmeric, etc.)
- Body butters
- Bath salts
- Lip balms
- Face masks
Their products are free from parabens, sulfates, and synthetic fragrances, making them ideal for all skin types — even sensitive ones!
Ghar Soaps on Shark Tank India: The Pitch
Ghar Soaps took the stage in Shark Tank India Season 2, asking for ₹60 lakhs in exchange for 2% equity, valuing the brand at ₹30 crores.
The pitch instantly grabbed attention for its:
- Unique and minimal branding
- Honest storytelling
- Impressive D2C traction
- Emphasis on ingredient transparency
Reactions from the Sharks:
- Aman Gupta loved the branding and social presence
- They struck a deal with Aman and Peyush, combining marketing and scale expertise
“You’ve created a brand that today’s consumers can actually trust.” — Peyush Bansal
What Makes Ghar Soaps Stand Out?
With hundreds of skincare brands out there, Ghar Soaps carved a niche with its honest approach, handmade quality, and eco-conscious packaging.
Unique Selling Points:
- 100% natural ingredients
- Cruelty-free and vegan-friendly
- Plastic-free, eco-friendly packaging
- Handmade in small batches
- Transparent labelling — no greenwashing!
By sticking to minimal, clean ingredients, they’ve built a loyal customer base that values simplicity and skin safety.
Business Model & Growth
D2C Strategy:
Ghar Soaps operates mainly through its official website and has built a strong community on Instagram and YouTube, leveraging educational content and user reviews.
Post-Shark Tank Boom:
- Website traffic has tripled
- Orders increased by 300% in 3 months
- Their brand search volume on Google spiked
- Featured in leading beauty blogs and startup media
Fun Fact: The brand saw over ₹10 lakhs in sales just a week after their Shark Tank episode aired.
This ensures the blog remains SEO-optimized without keyword stuffing — Google loves that.
Lessons from Ghar Soaps for Aspiring Entrepreneurs
- Start small, think big – From a home kitchen to national TV.
- Stay transparent – Ingredient clarity built deep trust.
- Branding matters – Aesthetic + storytelling = magic.
- Ride the content wave – Reels, reviews, and tutorials helped them scale.
- Don’t be afraid to ask – Their Shark Tank pitch was bold and confident.
FAQs About Ghar Soaps on Shark Tank India
Q: What deal did Ghar Soaps get on Shark Tank India?
A: They received ₹60 lakhs in funding from Aman Gupta and Peyush Bansal for a negotiated equity.
Q: Are Ghar Soaps products suitable for sensitive skin?
A: Yes!
Q: Where can I buy Ghar Soaps?
A: You can shop their entire collection on Gharsoaps and follow them on Instagram for updates.
Q: Are their soaps vegan and cruelty-free?
A: Absolutely — no animal testing and 100% plant-based formulations.
Final Thoughts
Ghar Soaps isn’t just selling skincare — they’re creating a movement around clean beauty, self-care, and conscious living. Their Shark Tank India journey proves that with the right mission, authentic storytelling, and product quality, even a small homegrown brand can become a national sensation.
For more Blogs: beyondthepunchlines
Author: Team BTP
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