What if a spray could save you from post-poop embarrassment?
That’s exactly what Poo de Cologne, India’s first pre-poo toilet spray brand, is promising – with humor, confidence, and science.
With its daring pitch, this brand didn’t just aim for investment – it aimed to normalize conversations about private hygiene in public spaces.
Founder: Aditi Talwar Sodhi
Aditi Talwar Sodhi is the creative force behind Poo de Cologne is an innovative and environmentally friendly pre-toilet spray that addresses a universal (yet rarely discussed) concern. Her marketing expertise, consumer-first philosophy, and ability to leverage media exposure have positioned the brand for significant growth.
- Role & Company: Founder and Managing Director of Essentially Happy Marketing, the parent company of Poo de Cologne
- Background: A seasoned brand strategist with over 20 years of experience in advertising and marketing.
- Inspiration & Motivation: Aditi’s own experience with allergic rhinitis prompted her research into harmful chemicals in aerosol products. She sought a natural, non-aerosol alternative to tackle toilet odors, leading to the creation of a pre-toilet spray formula based on pure essential oils
- Launch & Growth: She launched Poo de Cologne in February 2021, navigating the challenges of pandemic-induced lockdowns.
On Shark Tank India – Season 1, Episode 22
- Asking: ₹75 lakh for 5% equity (valuing the business at ₹15 crore)
- Outcome: No sharks invested, citing concerns over it being early-stage or gimmicky—though Aditi left with extensive media buzz and brand visibility
Beyond the Tank
- Leadership Vision: Under her lead, Essentially Happy Marketing continues to champion safe, natural, toxin-free hygiene solutions, with plans for more products beyond Poo de Cologne.
The Idea Behind Poo de Cologne: Why a Toilet Spray?
Let’s face it — we’ve all had that moment. You step out of a washroom hoping no one walks in right after you.
Key Features:
- Essential Oils – natural and aromatic
- Eco-Friendly Formula – safe for septic tanks
- Travel-Sized Bottles – discreet and portable
From luxury homes to corporate offices, this bathroom spray is turning into a toilet essential.
The Shark Tank India Pitch: A Stinky Problem Solved with Style
The facts:
- 95% of Indians feel embarrassed about leaving behind bad bathroom odor.
- Global brands like Poo-Pourri have already built million-dollar businesses abroad.
Backed by real data and a memorable product demo, the Poo de Cologne pitch was bold, smart, and oddly refreshing.
Shark Reactions:
- Some Sharks praised the clarity of problem-solution fit
- Others hesitated over Indian market readiness and cultural resistance
From Taboo to Trend: Why Toilet Sprays Are a Booming Market
Market Potential and Future of Toilet Spray
What used to be a gross topic is now a growing industry. From influencers promoting hygiene products to increasing awareness around self-care, India is embracing lifestyle innovation — even in the washroom.
Poo de Cologne’s Market Edge:
- First-mover advantage in India’s pre-toilet spray category
- Repeat usage model = recurring revenue stream
- Online-first distribution: Flipkart, Amazon, and D2C website
Globally, the toilet odor solution market is expected to cross $1.5 billion by 2027. India, with its massive urban population, is the next big frontier.
What the Audience Is Saying
On social media, the reaction was explosive — and mostly supportive.
“Finally someone had the guts to talk about real sh*t on national TV.”
“Can’t believe I now want to gift a toilet spray. This is genius!”
“Bold, funny, and actually useful. I’m buying it just for the branding.”
What’s Next for Poo de Cologne?
Poo de Cologne has won something bigger – public attention.
Future plans include:
- Launching new fragrances
- Introducing bulk packs for hotels, cafes, and offices
- Partnering with influencers and comedians for quirky marketing
- Education campaigns on personal hygiene and odor etiquette
And yes, they’re already eyeing export markets in Southeast Asia.
Final Flush
Poo de Cologne isn’t just a funny name. It’s a serious solution to a universal issue.
In a country where talking about toilets is awkward, this brand did what many couldn’t – it broke the silence.
For more Blogs : beyondthepunchlines.com
Author: Team BTP
Add to favorites
