In A Can isn’t just a beverage startup—it’s a lifestyle in a can. Let’s dive into their story, their Shark Tank moment, and what’s brewing next.
What’s “In A Can”? Let’s Unwrap It!
In A Can is India’s first premium ready-to-drink (RTD) cocktail brand that literally puts convenience and class—yep, you guessed it—in a can.
Launched with the mission to shake up India’s growing urban beverage scene, the startup offers bar-quality cocktails that don’t require a bartender. Think Mojito, Cosmopolitan, LIIT, and more—all mixed, chilled, and packed with punch. Perfect for parties, picnics, or chilling at home.
The beauty? No mixers, no muddling, no mess—just crack open and sip.
The Big Pitch: In A Can on Shark Tank India
The Pitch Details:
- Ask: ₹1 crore for 2% equity
- Valuation: ₹50 crore
- Founders: A young, dynamic team with a background in F&B and marketing
- Product Demo: The sharks actually tasted the cocktails (cheers to that!)
Their pitch highlighted:
- The growing demand for RTD beverages in India
- Alcohol consumption trends among millennials and Gen Z
- A solid distribution network and brand growth across metro cities
- Unique flavor profiles crafted with real spirits and premium ingredients
Sharks’ Reactions: Sip or Skip?
- Anupam Mittal: Called it a “category-defining product” and showed serious interest.
- After some spirited negotiation, the startup walked away with a deal—boosting their credibility and opening new doors.
What Makes “In A Can” Stand Out?
- Convenience: Grab-and-go cocktails, no mixing required.
- Bar-like quality, every time.
- Packaging: Modern, sleek design that looks as good as it tastes.
- Flavors: A growing range from Mojito and LIIT to Espresso Martini and Cosmopolitan.
- Target Audience: Urban millennials, party-goers, and travelers.
With the RTD market just heating up in India, In A Can is tapping into a demographic that wants speed, quality, and swag.
Post-Shark Tank Growth
- Sales Spike: Orders flew in through their website and partner platforms.
- Retail Expansion: Tied up with premium liquor stores, cafes, and supermarkets.
- Funding Interest: Attracted investors outside the tank.
- Brand Collaborations: Partnered with music festivals and lifestyle events to reach younger audiences.
Quick Stats on “In A Can”
- Launched: 2021
- Product Range: 6+ cocktail flavors
- Target Market: Urban consumers aged 21–35
- Sales Channel: Online + Offline (retail and events)
- Tagline: Your bartender in a can.
Lessons from the Tank
If you’re a startup founder or aspiring entrepreneur, here’s what In A Can teaches us:
- Know Your Market: The team understood urban India’s thirst for easy, stylish drinks.
- Packaging Matters: In lifestyle products, looks often drive first impressions.
- Don’t Just Sell a Product, Sell a Lifestyle: The brand screams “chill, classy, and fun.”
- Use Exposure Wisely: Shark Tank gave them eyeballs—they turned that into conversions.
FAQs
Q: Did In A Can get a deal on Shark Tank India?
Yes, they successfully struck a deal, which boosted their visibility and business.
Q: Is In A Can available all over India?
They’re currently focused on metro cities and expanding rapidly. Check their official site for availability.
Q: What are some of the popular flavors?
Mojito, LIIT, Gin & Tonic, Cosmopolitan, and more.
Q: Can I order In A Can online?
Yes! They’re available via their website and some alcohol delivery platforms (where legal).
Q: What makes their cocktails special?
Real spirits, consistent taste, and super stylish packaging.
Wrapping It Up: A Toast to Innovation
In A Can is the perfect example of how a startup can take a familiar product—cocktails—and reinvent it with convenience and class. It was a bold statement: India is ready for ready-to-drink.
For more Blogs : beyondthepunchlines.com
Author: Team BTP
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