1. Background & Mission
Founded by Sharad Ashani and his son Gourab Ashani in Mumbai, Gold Safe Solutions Ind. emerged from a deeply personal mission. After learning about ceiling-fan–related suicides (notably model Nafisa Joseph in 2004), Sharad identified the ceiling fan as a common means of hanging. Motivated to make a difference, he invented the Gold Life Smart Fan Rod, retrofittable to existing fans to prevent fatal suspensions.
2. A Purpose‑Driven Pitch
Gold Safe Solutions Ind. They asked for ₹50 lakh in exchange for 5% equity, pegging the company’s valuation at ₹10 crore
3. Innovation & Technical Design
- A hidden spring-loaded release mechanism calibrated to detatch under ~22 kg of load.
- The design is patented and certified by MSME labs, confirming its effectiveness in halting hanging attempts
4. Adoption & Deployment
- Over 50,000 units have been installed across hostels, hospitals, jails, educational institutions, government quarters, and public facilities in India.
- High-profile institutions like IIM Ahmedabad, AIIMS Jodhpur, Central University of Rajasthan, and Kota-hostels have incorporated Smart Fan Rods in tenders or safety upgrades
- Government tenders (17.8 lakh tender in October 2023) reflect institutional confidence in the product’s safety value .
Sharks Vineeta Singh, Peyush Bansal, and Ghazal Alagh recognized the dual promise of social impact and business viability. They counter‑offered, investing ₹50 lakh for 30% equity, a deal the founders accepted
5. Business & Funding Milestones
- Shark Tank India (Season 1): The founders requested ₹50 lakh for 5% equity (valued at ₹10 crore). Sharks Vineeta Singh, Peyush Bansal, and Ghazal Alagh offered ₹50 lakh for 30% equity, a deal that was accepted .
- This investment strengthened their credibility, visibility, and funding base for expansion.
6. Social Impact & Outcomes
- The product addresses a major issue: hanging remains a predominant suicide method in India—around 57% of suicides are by hanging, including many involving ceiling fans.
- By introducing a passive preventive device, Gold Safe Solutions Ind. combines engineering ingenuity and social responsibility, making living spaces safer without disrupting day-to-day life.
7. Path Forward
Bolstered by Shark Tank and institutional traction, Gold Safe Solutions Ind. aims to:
- Expand distribution channels (online and B2B).
- Target educational and healthcare institutions via safety tenders.
- Launch awareness and mental-health safety campaigns emphasizing preventive design.
- Continue obtaining certifications and patents to strengthen product trust.
Conclusion
Gold Safe Solutions Ind. exemplifies how a simple, mechanically elegant device can address a profound social issue. Its secret lies in being invisible in daily life yet powerful in crisis. With institutional deployment, regulatory endorsements, and strategic funding in place, the Gold Life Smart Fan Rod is a shining example of social innovation meeting business viability.
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Author: Team BTP
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