Packaging, in skincare, isn’t just about aesthetics. It’s about transparency, experience, and most importantly, trust. The packaging of a product silently communicates what the brand stands for.
It helps a brand stand out, especially in a world where the market is inundated with countless skincare products competing for attention. Thoughtful designs can convey whether something is dermatologically approved, toxin-free, or cruelty-free. It’s the bridge between what’s promised and what’s delivered.
And especially in categories like baby care or skincare, the look and feel of packaging can be the reassurance a parent or user needs to take that first step.
“CITTA’s packaging is a part of our philosophy. We’ve picked soft, pastel palettes and earthy tones, clean labeling, transparent listing of ingredients, as well as user-friendly functionality to reflect the care inside. We want our customers to feel safe picking it up even before they try it,” says Tanay Sharma, COO & Co-Founder, CITTA.
As CEO & Co-Founder of CITTA, Akanksha Sharma, puts it, “Good packaging isn’t just about the brand being pretty, it’s purposeful. It should make you feel confident about what you’re choosing and putting on your skin. Especially in baby care, mothers’ trust begins at first glance.”
Packaging isn’t superficial in today’s conscious skincare landscape. It’s how a brand says, “We’ve thought of everything so you don’t have to.” And that care, when felt, can turn a product into a ritual.
About Tanay Sharma
Tanay Sharma is the Co-founder and Chief Operating Officer of CITTA, a Pune-based premium bath and skincare brand dedicated to revolutionizing skincare for babies, kids, and adults. With a passion for excellence and a commitment to innovation, Tanay is at the forefront of shaping gentle, effective, and transparent skincare solutions that blend natural ingredients with science-backed formulations for Indian skin needs. At CITTA, every product reflects his belief that skincare should be safe, meaningful, and rooted in trust.
Educated at the University of Toronto and Harvard University, Tanay brings a global perspective shaped by diverse cultural insights and a rich tapestry of experiences. As a ‘Global Citizen’, his international exposure has deeply influenced CITTA’s inclusive approach to product development, emphasizing authenticity, quality, and care.
About Akanksha Sharma
Akanksha Sharma is the Co-founder and CEO of CITTA (Lexicon Lifestyle – A Lexicon Group Enterprise) – a Pune-based premium bath and skincare brand, who brings a unique blend of expertise and innovation to the premium baby bath and skincare industry. With her background in Apparel Industry Management from the prestigious Fashion Institute of Design & Merchandising, Los Angeles, she approaches business from a multidimensional perspective.
Her unwavering commitment to transparency is evident in CITTA’s ethos, where every ingredient is disclosed, ensuring complete peace of mind for everyone about what goes on their and their baby’s skin.
She has received numerous accolades and awards, including the Her Circle Bizruptor of the Year 2024 Award for Scalability and the Femina Achievers 2024 Maharashtra, among others. Her inspiring journey has also been spotlighted in prestigious publications such as YourStory, Pune Times Mirror, The Weekend Leader, Adgully, Prittle Prattle News, and several others.
About CITTA
Derived from चित्त (consciousness in Sanskrit), the name CITTA embodies the brand’s core philosophy of doing everything consciously. CITTA harnesses the pure, potent benefits of traditional, natural ingredients & enhances them with scientific advancements in a conscious manner. This blend ensures that the brand’s premium bath & skincare products deliver optimal results, providing end users with the best of both worlds.
Website: https://cittaworld.com/
Instagram: https://www.instagram.com/cittaworldofficial/
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Packaging, in skincare, isn’t just about aesthetics. It’s about transparency, experience, and most importantly, trust. The packaging of a product silently communicates what the brand stands for. It helps a brand stand out, especially in a world where the market is inundated with countless skincare products competing for attention. Thoughtful designs can convey whether something is dermatologically approved, toxin-free, or cruelty-free. It’s the bridge between what’s promised and what’s delivered. And especially in categories like baby care or skincare, the look and feel of packaging can be the reassurance a parent or user needs to take that first step.
“CITTA’s packaging is a part of our philosophy. We’ve picked soft, pastel palettes and earthy tones, clean labeling, transparent listing of ingredients, as well as user-friendly functionality to reflect the care inside. We want our customers to feel safe picking it up even before they try it,” says Tanay Sharma, COO & Co-Founder, CITTA.
As CEO & Co-Founder of CITTA, Akanksha Sharma, puts it, “Good packaging isn’t just about the brand being pretty, it’s purposeful. It should make you feel confident about what you’re choosing and putting on your skin. Especially in baby care, mothers’ trust begins at first glance.”
Packaging isn’t superficial in today’s conscious skincare landscape. It’s how a brand says, “We’ve thought of everything so you don’t have to.” And that care, when felt, can turn a product into a ritual.
About Tanay Sharma
Tanay Sharma is the Co-founder and Chief Operating Officer of CITTA, a Pune-based premium bath and skincare brand dedicated to revolutionizing skincare for babies, kids, and adults. With a passion for excellence and a commitment to innovation, Tanay is at the forefront of shaping gentle, effective, and transparent skincare solutions that blend natural ingredients with science-backed formulations for Indian skin needs. At CITTA, every product reflects his belief that skincare should be safe, meaningful, and rooted in trust. Educated at the University of Toronto and Harvard University, Tanay brings a global perspective shaped by diverse cultural insights and a rich tapestry of experiences. As a ‘Global Citizen’, his international exposure has deeply influenced CITTA’s inclusive approach to product development, emphasizing authenticity, quality, and care.
Akanksha Sharma is the Co-founder and CEO of CITTA (Lexicon Lifestyle – A Lexicon Group Enterprise) – a Pune-based premium bath and skincare brand, who brings a unique blend of expertise and innovation to the premium baby bath and skincare industry. With her background in Apparel Industry Management from the prestigious Fashion Institute of Design & Merchandising, Los Angeles, she approaches business from a multidimensional perspective. Her unwavering commitment to transparency is evident in CITTA’s ethos, where every ingredient is disclosed, ensuring complete peace of mind for everyone about what goes on their and their baby’s skin. She has received numerous accolades and awards, including the Her Circle Bizruptor of the Year 2024 Award for Scalability and the Femina Achievers 2024 Maharashtra, among others. Her inspiring journey has also been spotlighted in prestigious publications such as YourStory, Pune Times Mirror, The Weekend Leader, Adgully, Prittle Prattle News, and several others.
Derived from चित्त (consciousness in Sanskrit), the name CITTA embodies the brand’s core philosophy of doing everything consciously. CITTA harnesses the pure, potent benefits of traditional, natural ingredients & enhances them with scientific advancements in a conscious manner. This blend ensures that the brand’s premium bath & skincare products deliver optimal results, providing end users with the best of both worlds.
Website: https://cittaworld.com/
Instagram: https://www.instagram.com/cittaworldofficial/
Author: Team BTP
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