Sweet Truth Brings Santa Claus to Town with ‘Sweeten The Season’ 25, Making Every Wish Come True
This Christmas, Sweet Truth is doing something a little different. The brand, famous for its western desserts and part of Rebel Foods, is kicking off its ‘Sweeten The Season’ 25 campaign, and honestly, it’s impossible not to get swept up in the excitement. If you love desserts or just love Christmas this is your moment.
With 350+ locations across India, Sweet Truth has captured the hearts of dessert lovers everywhere. This holiday season, the festive menu is here to delight:
● Plum Cake a timeless classic
● Red Velvet Yule Log festive, vibrant, and irresistible
● Chocolate Yule Log decadence rolled into every bite
● Tiramisu Cake rich, creamy, and indulgent
● Triple Chocolate Mousse Cake for the chocolate lovers
Each dessert is crafted to bring people together, sprinkle joy over every celebration, and turn ordinary moments into something truly magical.
But they’re not stopping at sugar and chocolate. This year, Santa’s not just a story he’s showing up at Sweet Truth’s office and all over their Instagram. Through this campaign, Santa’s chatting with customers online, reading their letters and DMs, and handing out a bit of that holiday magic.
Every order comes with a letter from Santa, and you get to write back and share a wish, big or small, whether it’s for another dessert or something you’ve been dreaming about.
“We wanted to do more than just serve cake this Christmas. We wanted to make memories,” says Nishant Kedia, CMO at Rebel Foods. “With ‘Sweeten The Season’ 25, Santa isn’t just dropping by, he’s rolling up his sleeves in our kitchens, he’s part of our stories, and he’s spreading real joy to our customers. That’s the magic we’re aiming for.”
Link to the video – https://www.instagram.com/reel/DSHaCYUEzgx/?igsh=MWtqZ2g0emlrMHp4OA==
The season has only just begun, but the magic is already in the air. Customers have started writing heartfelt letters to Santa sharing wishes, hopes, and little moments they want to celebrate. From simple joys to big dreams, the messages pouring in are a reminder of how special this time of year truly is.
And the best part? Santa is reading every single one. To keep the festive spirit alive, Sweet Truth will continue collecting wishes – through capturing emotions, granting heartfelt requests, and bringing people closer through shared moments of joy.
On 25th December, Sweet Truth will unveil a special ‘Wishes Granted’ list, highlighting the surprises and goodies Santa delivered this season.
And if you want to really dive in, they’ve set up a “Santa’s Sweet Office” geotag on Google Maps. Drop by (virtually), share a wish, and feel like you’re part of something bigger. Watch Santa in the kitchen on playful reels, see who gets their holiday wishes granted, and soak up all the festive energy.
So, this Christmas, Sweet Truth is serving up more than just desserts. They’re delivering joy, a bit of wonder, and maybe if you’re lucky a little Christmas magic straight from Santa himself.
About Sweet Truth:
Sweet Truth is a renowned western desserts brand under Rebel Foods, the world’s largest Cloud Kitchen company. Known for its decadent and delightful dessert offerings, Sweet Truth has carved a niche in the hearts of dessert enthusiasts. We pride ourselves on delivering high-quality, irresistible desserts that offer a comforting and indulgent experience across 370 locations PAN India
About Rebel Foods:
Rebel Foods is the world’s leading internet restaurant company, home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, The Good Bowl, Sweet Truth, Wendy’s, and more. With over 450+ kitchens across 70+ cities, Rebel Foods has developed its full-stack technology – Rebel OS – through which multiple brands are launched and scaled up in a very short period.
Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25+ brands and expanded aggressively all across the country. Rebel Foods currently operates 45+ brands across multiple countries – India, the United Arab Emirates (Dubai, Abu Dhabi, Sharjah) and the United Kingdom.
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Author: Team BTP
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