Hecoll, the wellness brand with a collagen twist, took center stage on Shark Tank India. With science-backed beauty and health solutions, this startup is making serious waves in the Indian wellness market. Let’s explore how it all began—and where it’s headed!
Move over basic beauty routines—there’s a new collagen queen in town! Enter Hecoll, the cutting-edge wellness startup that lit up the Shark Tank India stage with its game-changing approach to skincare and health.
Blending science, sustainability, and skincare, Hecoll aims to bridge the gap between beauty and well-being, and it’s doing it with one powerful ingredient: collagen.

Who’s Behind Hecoll?
Founded by Dr. Heena, a Ph.D. holder with a specialization in biotechnology and years of experience in medical research, Hecoll (short for Health + Collagen) brings serious science to the beauty table. She realized that collagen—the key protein for skin elasticity, hair strength, and joint health—was missing in many people’s diets and routines.
Her mission? To create accessible, effective, and clinically-backed collagen products that go beyond surface-level beauty.
And that’s how Hecoll was born—a passion project that turned into a brand built on trust, innovation, and results.
What Makes Hecoll Different?
Alright, we know collagen isn’t a new concept. Here’s what Hecoll brings to the table:
- Clinically-Tested Collagen Supplements
- Hydration-Based Beauty Serums & Creams
- Tasty Collagen Drinks for Daily Wellness
- No Artificial Fillers or Harmful Additives
Oh, and did we mention the packaging is sleek, minimal, and totally Insta-worthy?
The Shark Tank India Pitch: Hecoll’s Big Moment
Dr. Heena walked in with confidence and a purpose-driven pitch.
Highlights from the pitch:
- Showed impressive year-on-year growth
- Backed products with scientific data
- Shared plans for expanding into tier-2 and tier-3 cities
- Educated the sharks on the power of collagen from within
The sharks were impressed by her domain knowledge, product authenticity, and the startup’s market potential.
Simply put—it’s about how wide and deep Hecoll’s influence runs in the wellness market. And boy, is it growing fast:
Key Growth Metrics:
- Sales Surge Post-Shark Tank: A 5x jump in monthly sales after the episode aired.
- Online Presence: Now shipping pan-India through Amazon, Flipkart, and their D2C website.
- Trusted by Professionals: Collaborations with dermatologists and wellness influencers.
- Product Expansion: New launches in collagen-infused shampoos, face masks, and effervescent tablets.
They’re not just selling products—they’re creating a collagen-powered lifestyle.
Why Hecoll’s Idea Clicked with Everyone
The brand hits all the sweet spots:
- Problem-Solution Fit: Addressing a real health + beauty need.
- Educational Approach: Helping consumers understand collagen science.
- Made for Indians: Localized formulas, palatable options, affordable pricing.
- Backed by Research: No pseudo-science or fluff here.
It’s a masterclass in how to combine technical knowledge with relatable branding.
Lessons from Hecoll for Future Founders
Thinking about launching your own startup? Here’s what you can learn from Hecoll’s journey:
- Build Trust with Transparency: Dr. Heena didn’t just sell a product—she educated the market.
- Own Your Expertise: Her scientific background gave the brand credibility in a crowded space.
- Pitch with Passion: Investors back founders who know their stuff and believe in it.
- Ride Trends Early: Collagen is trending globally—and Hecoll jumped on it early in India.
- Product + Purpose = Power: The brand isn’t just profitable—it’s purposeful.
FAQs about Hecoll
Q1: Is Hecoll’s collagen plant-based?
No. Most of Hecoll’s collagen products use marine or bovine collagen, which is animal-derived.
Q2: Where can I buy Hecoll products?
You can shop directly on their official website or on e-commerce platforms like Amazon and Flipkart.
Q3: Are Hecoll products safe for daily use?
Yes. All products are clinically tested and designed for safe, daily consumption or application. Most users report noticeable results in 4 to 6 weeks, depending on consistency and product type.
Final Words — A Brand to Watch (and Use!)
Hecoll isn’t just selling collagen—it’s selling confidence, health, and longevity in a bottle. With the credibility of science and the charisma of Shark Tank India backing it, the brand is poised for massive success.
If you’re looking to level up your skin, hair, and wellness routine without falling for empty marketing, Hecoll might just be your new holy grail.
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