A Taste of Tradition Meets Modern Innovation
Nuskha Kitchen pitch on Shark Tank India wasn’t just about products — it was about a legacy that blends generational knowledge with today’s D2C wellness market.
Let’s take a deep dive into the journey of Nuskha Kitchen, how it stood out among hundreds of brands, the founders’ vision, what made the Sharks take notice, and what lies ahead for this modern-day Ayurvedic marvel.

The Founders: A Mother-Daughter Dream Team
Nuskha Kitchen was co-founded by Shruti and her mother, drawing from ancient family recipes passed down from generations. Shruti noticed how traditional care practices around childbirth, menstruation, and immunity were fading in urban India. With her mother’s deep knowledge of Ayurvedic nuskhas (remedies), they decided to bring these powerful recipes into modern households.
Their bond, energy, and clarity impressed the Sharks on Shark Tank India Season 3, showcasing how family wisdom can be transformed into a commercially scalable Ayurvedic food brand.
Product Line: From Laddu to Healing Oils
Each product is based on an Ayurvedic foundation and carefully curated for modern consumption.
Flagship Products:
- Postnatal Laddu Mix – Made from dry fruits, gondh, herbs, and desi ghee.
- Immunity Booster Mix – With ingredients like haldi, amla, mulethi.
- Ubtan Powder – Ayurvedic skin care for new moms.
- Ayurvedic Herbal Teas – Focused on digestion and hormone balance.
- Lactation Support – Made from jeera, ajwain, saunf, and other galactagogues.
These are chemical-free, preservative-free, and come in sustainable packaging.
USP: Ayurveda, Trust, and Timing
What makes Nuskha Kitchen a standout Ayurvedic food brand?
- Authenticity – Based on centuries-old Indian wisdom.
- Modern Packaging – Easy-to-use products with clear benefits.
- Targeted Use Case – Focus on postpartum care, a largely underserved market.
- Transparency – All ingredients are listed, and sourcing is done ethically.
- D2C Strategy – Available via their website and social media channels, making it convenient for consumers.
In a world where consumers are moving toward clean-label wellness, the timing couldn’t be better.
Shark Tank India Pitch: The Ayurvedic Revolution
The Nuskha Kitchen pitch on Shark Tank India was heartfelt, honest, and strategic. They showcased their vision to create a mainstream brand out of India’s grandmother secrets.
Key Highlights of the Pitch:
- The founders asked for ₹50 lakhs for 5% equity, valuing the brand at ₹10 crore.
- They explained their high customer retention rate and how word of mouth drives sales.
- They emphasized their deep-rooted understanding of Ayurveda.
- Their monthly revenue was ₹10–12 lakhs, showing consistent growth.
The Sharks were visibly impressed by the emotional value of the brand, the trust it builds with customers, and its clarity of niche positioning.
Who Invested in Nuskha Kitchen?
Vineeta Singh (Sugar Cosmetics) and Namita Thapar (Emcure Pharma) jointly came forward, recognizing the synergy between wellness, Ayurveda, and women-focused care.
They closed the deal at ₹50 lakhs for 10% equity, valuing the brand at ₹5 crore. The Sharks pledged to support brand positioning, product scaling, and pan-India D2C penetration.
The Shark Tank episode became a turning point
Post-Shark Tank Growth:
- Website traffic jumped by 400% in 48 hours
- Orders increased 5x within one week
- Partnered with new suppliers and logistics partners
- Received bulk inquiries from wellness clinics and maternity hospitals
The media attention and Shark mentorship opened new avenues for funding, visibility, and retail expansion.
Product Backing: Not Just Tradition,
- Their laddus are low sugar, using jaggery as a sweetener.
- Ingredients are tested for heavy metals and pesticides.
- Recipes are developed for easy digestion and maximum absorption.
This makes Nuskha Kitchen a credible Ayurvedic food brand with a science-backed approach.
Where to Buy Nuskha Kitchen Products?
You can find Nuskha Kitchen products on:
- From Nuskha Kitchen
- Amazon India
- Instagram DMs (with personalized consultation)
- Select Ayurvedic wellness stores and mom-and-baby retail outlets
Customer Testimonials
Customers across India have shared stories of how Nuskha Kitchen helped them heal, improve immunity, or support hormonal balance.
“After my second delivery, I was drained. Nuskha Kitchen’s postpartum laddus brought back my energy.”
— Pooja, Delhi
“ Their team gave personalized suggestions that worked wonders.”
— Shraddha, Pune
This community-building, personalized care, and high product quality is what sets Nuskha Kitchen apart.
Vision: Healing the World, One Laddu at a Time
Shruti and her mother want to expand Nuskha Kitchen beyond India — to the diaspora market in the US, UK, Australia, and Gulf countries where Indian mothers often lack access to traditional care.
They’re planning:
- Ayurvedic wellness kits for NRIs
- Collaborations with gynaecologists & doulas
- Ayurvedic education for young women via webinars & workshops
Their ultimate goal is to build India’s biggest Ayurvedic D2C brand for women.
SEO & Digital Strategy: How Nuskha Kitchen Grows Organically
Post Shark Tank, the team doubled down on content marketing and SEO for Ayurvedic food brands. They use:
- Blogs on postpartum care, Ayurveda, Indian herbs
- Recipe reels on Instagram
- Collaborations with mom influencers
- SEO optimization for keywords like:
- postpartum laddus
- Ayurvedic immunity
- women’s hormonal balance food
- healing foods for mothers
Challenges Ahead
Nuskha Kitchen will need to overcome:
- Scalability of handmade products
- Maintaining ingredient quality at scale
- Convincing Gen-Z buyers who may find Ayurveda too old-school
- Operational logistics in Tier 2–3 cities
What’s Next for Nuskha Kitchen?
- Expanding into pregnancy-safe snacks
- Launching Ayurvedic products for menstrual health
- Collaborating with Ayurveda resorts and spas
- Developing AI-based personalized nuskha plans
Final Thoughts
Nuskha Kitchen isn’t just a business—it’s a movement. A movement to bring back the magic of Indian grandmothers into a fast-paced world. With the perfect blend of authentic Ayurveda, digital innovation, and Shark support, it is poised to be India’s most loved Ayurvedic food brand.
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