A movement to revive India’s ethnic wear scene with contemporary flair, sustainability, and a deeply rooted cultural narrative.
Let’s take a closer look at how this Indian fashion brand is weaving magic — one handcrafted outfit at a time.
What is Angrakhaa?
Angrakhaa is an ethnic wear brand that merges India’s rich traditional styles with modern tailoring.
Key Highlights:
- Sustainable materials and handmade fabrics
- Empowerment of local artisans
- Inclusive sizing and styles
- Fusion of traditional silhouettes with modern cuts
Angrakhaa on Shark Tank India: A Bold & Beautiful Pitch
Appearing on Shark Tank India Season 3, Angrakhaa’s founders walked in with a mission — to make ethnic fashion more wearable, inclusive, and global.
Their pitch focused on:
- Breaking stereotypes around ethnic wear being “occasion-only.”
- Providing daily-wear options that are traditional yet trendy.
- Promoting artisan communities and sustainable fashion.
The Ask:
They pitched for ₹75 lakhs in exchange for 5% equity.
The Sharks’ Reaction:
The sharks appreciated their:
- Business clarity and branding
- Storytelling through design
- Deep understanding of fabric and fashion
Product Range
Angrakhaa’s collection is refreshingly diverse — designed for weddings, festivals, office parties, and even everyday wear.
Key Products:
- Handcrafted Kurtas
- Statement Ethnic Jackets
- Designer Sarees & Blouses
- Fusion Co-ords
- Men’s Indo-Western Wear
Focus on Sustainability
Angrakhaa isn’t just about pretty clothes. It’s about conscious fashion.
Here’s how they do it:
- Use of organic cotton and natural dyes
- Handloom fabrics sourced from Indian weavers
- Low-waste production processes
- Packaging that’s eco-friendly and reusable
Empowering Local Artisans
At its heart, Angrakhaa is built on community. The brand works closely with:
- Local tailors and karigars (craftsmen)
- Rural women artisans
- Weavers from states like Rajasthan, Gujarat, and West Bengal
Online Presence & Customer Base
Post their Shark Tank India appearance, Angrakhaa saw a massive spike in:
- Website traffic
- Online orders
- Social media engagement
Their products are sold via their official website and have started listing on platforms like Nykaa Fashion, Ajio, and Amazon India.
Why Customers Love Angrakhaa
Here’s what makes them stand out:
- Perfect Fit: Tailored ethnic wear that fits real Indian bodies
- Modern Touch: Traditional looks with western-inspired fits
- Quality Craftsmanship: Premium feel at mid-range prices
- Purpose-Driven Brand: Conscious choices, empowered communities
Did You Know?
- India is one of the top 5 exporters of ethnic fashion globally.
- Over 60% of Indian millennials now prefer fusion-wear for festivals.
1. Who founded Angrakhaa?
Angrakhaa was founded by passionate Indian designers with a goal to revive and reimagine ethnic wear for the modern generation.
2. Where can I buy Angrakhaa clothing?
You can shop directly from their official website Angrakhaa and select online fashion platforms.
3. Did Angrakhaa get a deal on Shark Tank India?
Yes.
Final Stitch: Angrakhaa’s Style Statement Is Here to Stay
Angrakhaa’s appearance on Shark Tank India wasn’t just about fashion — it was about reshaping how we view ethnic wear in the modern age. By marrying timeless Indian craftsmanship with contemporary silhouettes, they’ve shown that tradition and trend can walk hand in hand — and look fabulous doing it. It’s a celebration of Indian heritage tailored for today’s world.
For more Blogs: beyondthepunchlines.com
Author: Team BTP
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