~With a conscious curation of ethically sourced, eco-friendly, and handmade products, Flourish is driven to impact artisan livelihoods at scale while being mindful of the planet.~
The recently launched global e-commerce platform Flourish,is a brand that is not only fulfilling the needs of the conscious consumers but is also creating a sustainable impact on the livelihood of the artisans who have created these products. The platform is curated with ethically sourced environment-friendly products across categories like apparel, jewelry, home decor, toys, and accessories.
Flourish aims to impact producer livelihoods by bringing their stories and products to conscious consumers worldwide. By ensuring the products are responsibly made using natural raw materials that are good for the planet, Flourish is committed to being environmentally friendly. The Flourish framework is designed to make the consumer aware of where the products come from, how they’re made, and their impact on creating sustainable livelihoods for the producers and creators.
Co-created and co-convened by Industree Foundation, Flourish is visualized as a 100% producer-owned platform, where producers and producer groups are curated not only by their products but also by their intentions and ability to pay fair wages all along the value chain.
Ideology of Flourish – Living its Name in every aspect of their business
In addition to fair wages, producers and producer groups on the platform will also receive dividends when the platform starts making profits. Flourish is also building a strong board of governance to involve thought leaders and well-wishers of India’s estimated 200 million artisans and the globe’s 1 Billion.
A landmark platform consciously curated with natural and ethically sourced products, it is aimed at the economic transformation of the millions of Indian and global artisans, paving the path for the next Regenerative Economy.
GLOBAL MARKETS AND CONSUMERS of FLOURISH
With limited access to e-commerce or global markets, many vulnerable producer groups find themselves stuck in a loop of local production and distribution. As a global platform, Flourish brings their stories and products to conscious consumers worldwide. They are committed to nurturing the scalability of their small businesses which in turn preserve local economies and give everyone the opportunity to flourish!
Transparency
With every purchase made, a consumer also gets to know the share owing to the producer group and how it benefits them. It gives everyone a chance to understand the true value of a product and to be a part of the makers’ stories.
SOCIAL IMPACT
Flourish is particularly focused on empowering women producer groups. This is to garner more recognition for the work they do and to enable sustainable livelihoods. Empowering artisans through a commitment to fair trade that allows them to thrive in and beyond their working environment. The aim is to work towards lessening the gap in employment globally between women and men, and expand opportunities for women.
Brands that have been listed so far
So far, brands like Anantaya, Sasha, Rangasutra, Khamir, Kaarigar Clinic, Avani, Kadam Haat, Iro Iro, Paiwand, Reva, and many more from various parts of India have been listed on the platform.
https://www.facebook.com/FlourishOfficialIndia
Author: Nitin mittal
CA by qualification
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