What Is Morikko Pure Foods?
Morikko Pure Foods, founded by husband-wife duo Ritesh and Srishti Sinha, is an Indian startup dedicated to creating plant-based, fermented, and gut-friendly foods with no preservatives, no refined sugar, and no artificial additives.
The company name combines “Mori” (stream in Japanese) and “Ko” (child/spirit), reflecting purity, flow, and nature—principles deeply embedded in their food philosophy.
Core Focus Areas:
- Clean-label foods (everything on the label is natural & understandable)
- Fermented food products like kombucha and probiotic chutneys
- 100% plant-based and gut-health focused
- Support for a healthy microbiome through naturally fermented items
Morikko Pure Foods on Shark Tank India
Morikko’s appearance on Shark Tank India Season 2 was packed with education, emotion, and innovation.
The Ask:
₹75 lakhs for 3% equity (₹25 crore valuation)
What They Pitched:
- Handcrafted kombucha
- Raw, fermented vinegars like apple cider and amla
- Probiotic-rich chutneys and fermented dips
- Plant-based functional snacks
They highlighted how fermentation improves gut health, boosts immunity, and enhances digestion—especially important in a world full of processed food.
Shark Reactions:
- Anupam Mittal: Loved the purpose, storytelling, and long-term vision.
- Aman Gupta: Found the concept appealing
- Namita Thapar: Appreciated the health benefits
- Vineeta Singh: Concerned about customer education and distribution at scale.
- Peyush Bansal: Praised the clarity
Deal Secured: ₹75 lakhs for 5% equity from Anupam Mittal
Morikko Pure Foods: Product Lineup
The brand’s unique lineup centers around fermented and functional nutrition designed for everyday Indian consumers.
1. Kombucha
A tangy, sparkling probiotic tea brewed with real ingredients.
- Flavors include Hibiscus, Tulsi-Peach, Jamun, and Ginger-Lime
- Helps with digestion, energy, detox, and gut balance
- Raw, unpasteurized, and rich in live probiotics
2. Raw Fruit Vinegars
Naturally fermented over weeks using real fruits like:
- Apple
- Jamun
- Pomegranate
- Amla
Unfiltered and containing the “mother culture”, these vinegars improve metabolism and regulate blood sugar.
3. Probiotic Chutneys & Dips
- No sugar, no preservatives
- Rich in beneficial bacteria
- Great as salad dressings, marinades, or dips
4. Plant-Based Functional Snacks
- Gluten-free
- Made with lentils, millets, and nuts
- No refined flour or oil
- Designed for daily snacking without guilt
Why Morikko Pure Foods Matters in Today’s Market
With digestive issues on the rise and increased awareness about gut health, Indian consumers are demanding:
- Transparent food labels
- Functional ingredients
- Minimal processing
- Plant-based, gut-supporting alternatives
Morikko Pure Foods addresses all these demands with a science-backed, culturally rooted, and sustainability-driven approach.
The Morikko Promise:
- Zero preservatives
- No refined sugar
- Gluten-free and vegan
- Eco-conscious packaging
- Backed by nutritional science
Where to Buy Morikko Pure Foods
Morikko’s products are available via:
- Official Website : morrikopurefoods
- Amazon India
- BigBasket
- Select organic & health food stores in cities like Mumbai, Delhi, Bengaluru, and Pune
Shipping is available pan-India for most items.
Brand Impact & Community Engagement
Post-Shark Tank, Morikko has scaled its outreach through:
- Kombucha brewing workshops
- Nutrition guides and recipe content on Instagram & YouTube
- Collaborations with health coaches and dietitians
- Customer education campaigns on gut health
They’re building not just a customer base—but a community of mindful eaters.
Frequently Asked Questions (FAQs)
Q: What does “clean-label” mean in Morikko’s products?
A: It means every ingredient is real, natural, and easy to recognize—no chemicals or fake additives.
Q: Do their items need to be refrigerated?
A: Yes
Final Thoughts: Why Morikko Pure Foods Deserves Your Attention
Morikko Pure Foods combine traditional Indian fermentation wisdom with modern food science, offering a real alternative to processed and artificial “health” foods.
With growing awareness of gut health and functional nutrition, Morikko is not just relevant—it’s essential.
For more Blogs : beyondthepunchlines.com
Author: Team BTP
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