What Is Farda?
Farda (Urdu for “future”) is a premium Indian streetwear brand known for:
- Custom-designed jackets, hoodies, co-ords, and denim pieces
- Edgy, experimental fashion with hip-hop, graffiti, and urban art influences
- Hand-painted pieces—a rare offering in the Indian fashion scene
- Exclusive drops and limited collections with a bold attitude
Farda aims to become a lifestyle movement for India’s Gen-Z and millennial crowd who love to stand out and express themselves.
Meet the Founders
They started from scratch, hand-painting jackets in a garage-style studio and uploading pieces to Instagram.
“We’re not here to follow trends. We’re here to create them.”
Farda on Shark Tank India: A Pitch with Swagger
In Season 2 of Shark Tank India, the Farda duo walked in with serious energy. Their fashion wasn’t just on the racks—it was on them. Bold designs, real stories, and unfiltered ambition.
The Ask:
₹30 lakhs for 10% equity
Valuation: ₹3 crores
Highlights from the Pitch:
- Displayed custom hand-painted jackets and pants
- Shared Instagram growth and limited-edition drop strategy
- Talked about celebrity endorsements, including Badshah and Raftaar
- Emphasized how every piece is artist-made, not mass-manufactured
Shark Reactions:
- Namita Thapar bowed out—fashion wasn’t her domain
- Aman Gupta, a branding genius, vibed with their bold visuals
- Vineeta Singh called it “raw, real, and cool”
Final Deal:
Aman Gupta and Vineeta Singh teamed up for ₹30 lakhs in exchange for 20% equity—a dream match for any fashion-focused founder.
Deal Accepted
What Happened After Shark Tank?
The post-Shark Tank “Farda Effect” was real. The brand went viral almost overnight.
Post-Show Growth:
- Website traffic shot up 8X within 48 hours
- Sold out three drops in a row within minutes
- Instagram followers jumped from 15k to 100k+
- Celebs like Bhuvan Bam, Emiway, and King wore their gear
- Opened a pop-up store in Mumbai, followed by events in Delhi and Bangalore
They even launched a “Shark Tank Collection”, featuring jackets inspired by each judge’s persona.
What Makes Farda Different?
What Sets It Apart:
- Hand-Painted Apparel: Every jacket or co-ord tells a story, painted by in-house artists
- Street + Culture Fusion: Aesthetics drawn from desi hip-hop, street art, protest culture
- Drop Culture: Limited edition drops only—no overproduction or discounts
- Creator Collaborations: Works with underground artists, dancers, and musicians
They’ve made streetwear local, meaningful, and expressive.
Retail & Offline Expansion
After Shark Tank, Farda didn’t just stay online—they started bringing fashion to the streets—literally.
Retail Milestones:
- Launched pop-up stores at culture fests, art shows, and sneaker cons
- Collaborated with multi-brand stores in Mumbai and Delhi
- Introduced “Farda Walls”—graffiti-styled street installations where people could scan a QR and order direct from their phones
- Testing out a flagship store in Bandra, Mumbai with trial zones and artist collab booths
Challenges on the Road
Scaling a handcrafted streetwear brand isn’t easy. Farda faced hurdles like:
The Speed Bumps:
- Production bottlenecks: Hand-painted apparel can’t be mass-produced fast
- Imitators: Knockoff brands began copying Farda’s style post-Shark Tank
Where Is Farda in 2025?
Farda is now a flag-bearer of India’s indie fashion movement.
Fast Facts as of 2025:
- ₹3.2 crore+ in annual revenue
- 1500+ custom jackets sold
- Over 200k+ social media followers
- Recognized by GQ India and Hypebeast Asia
- Rolled out collabs with artists like MC Altaf, Prabh Deep, and street art festivals
- In talks for a creative hub studio in Delhi for co-creating fashion-art fusion events
Farda is no longer just a clothing brand. It’s a youth culture brand—the kind India rarely sees outside of music.
Lessons from Farda’s Journey
Here’s what every aspiring fashionpreneur can learn from Team Farda:
- Authenticity wins – Don’t chase trends. Build a brand rooted in belief and voice.
- Design culture, not clothes – Farda doesn’t sell clothes; they sell identity.
- Stay limited, stay hot – Drop culture and scarcity creates desirability.
- Use media as leverage – Shark Tank was a springboard. The real growth came after.
- Craft your community – Farda didn’t find an audience—they built one from scratch.
FAQs About Farda
Q2: Where can I buy Farda clothing?
From Farda’s official website, select pop-up stores, and international shipping via Shopify.
Q3: What’s the price range?
₹2,500 to ₹8,000 depending on the piece and customizations.
Q5: Did they get funded on Shark Tank India?
Yes! ₹30 lakhs from Aman Gupta and Vineeta Singh for 20% equity.
Final Thoughts: Is Farda Just Hype or Here to Stay?
In a sea of fast fashion, Farda stands for the future of expressive, ethical, bold fashion—where every jacket tells a story, and every customer becomes part of a movement.
FOR MORE BLOGS –beyondthepunchlines.com
Author: Team BTP
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