Election Strategies of BJP Till Now
Prime Minister of India Shri Narendra Modi is one of the most influential men in the world today. The Modi Brand has become so popular that it has almost been overshadowed. In 2014, the Bharatiya Janata Party won over the Lok Sabha Elections and the historic win gave birth to the biggest brand that India had ever witnessed – none other than “Brand Modi”. Whether accepted or not, the present-day Bharatiya Janata Party has its credentials established on the bright face of Modi.
The Bharatiya Janata Party did exist for a long time in the history of Indian Politics. But what is it that led to the enlightenment of the party? What is it that is making BJP win in almost every state? What is it that makes BJP even win the election battles that everyone apprehends they would lose? It is the charisma of the Modi Brand. BJP has taught the nation and also set an example for the globe how to use branding and implement marketing strategies to mark the win of a party. Let us have a look at the 5 most popular election strategies that BJP has used to mark their win to date:
Creating the Modi Brand
Narendra Modi is the biggest magnet that draws votes to the party. This is not just an overwhelming statement instead it is the stark reality. From the front pages of the newspaper that reaches your home every day to the caller tunes of the phones, Modi is everywhere. Modi is on the hoarding, Modi is on the News every day, every moment in every channel, Modi is on the radio, Modi is in your kid’s textbook. How can someone not look at him when he is almost everywhere.
The Modi brand has made almost every Indian citizen with his everyday activities. Every Instagram user in India knows which poses the Prime Minister prefers for morning yoga and how he feeds peacocks. Modi has become relatable, recognizable, and thus a solid platform to place trust. This has instilled a sense of hero-worship in Indian citizens for Modi. His charismatic personality is one of the primary true reasons for BJP’s win and probably the best strategy adopted by the party – Broadcasting the central solid face of Modi.
Gujarat to India
Team Modi or the Bharatiya Janata Party had to face a couple of challenges when it was time to establish their kingdom from one that is restricted to Gujarat to the Indian National. Modi emerged as a strong political personality in Gujarat, but there had to be solid propaganda that would bring him to the throne of India. Modi already has some hues of bloodshed beside his name under the chapter of Anti-Muslim Riots of Gujarat in 2002. So, he has to fight back to remove the hue.
One of the major events that helped him was the setup of the Nano Car factory of Tata Group in Gujarat. We all know that current West Bengal Chief Minister Shrimati Mamata Banerjee rose to power as the Chief Minister owing to the Tata Nano Car factory controversy where she went on a vigorous protest against the Tata group occupying the lands of poor farmers for building a factory.
Thus Tata could not set up a factory in West Bengal. At this point, Modi welcomed Tata Group to build the Nano car factory in Gujarat that portrayed to India and the world that Modi is the ultimate supporter of development, industrial growth, and progress of India. Thus the regional branding of the Bharatiya Janata Party that was restricted to Gujarat alone now spread across the entire nation.
Universal Connection
The Bharatiya Janata Party can connect to every stratum of Indian society. The prime minister himself connects with almost every community of India. He conducts Mann ki Baat with class 6 or 7 students, introduces welfare schemes for the youth, launches campaigns for the taxpayers as well as introducing schemes for the aged old members of the society.
This universal approach of the party plays a crucial role in securing the votes from every section of society. Prime Minister Narendra Modi and the entire team of BJP are very popular among the youth, the students, actors, players, the poor, and the rich. One can witness the support for BJP among almost all the sections of society. From very rich businessmen to extremely poverty-stricken people. Through various schemes, propaganda, and campaigns, BJP has successfully secured mass support in every possible way.
Though it may appear to be a skeptical opinion for a few, BJP is seen to be directly or indirectly linked with the Hindu Religion in India. The Jay Shree Ram chant that is closely knitted with the Bharatiya Janata Party clearly depicts that it has faith in the Hindu Religion. Since India is a country where there is a significant Hindu Majority, it can be concluded that BJP has huge Hindu support at its back. This vote bank has been playing a major role in its win since inception and is supposedly going to play a solid enough role in the near future as well.
Final Words
It must also be emphasized that BJP used solid scientific ways to secure wins in multiple states. The senior leaders of India’s biggest political parties have openly admitted that they are resorting to fully planned scientific and systematic ways for winning the elections.
BJP says that their election campaigns are not short-sighted for only a mere win through the number of votes but their election campaigns are instead a way to manifest their ideologies and beliefs in front of ordinary people. The Indian citizens should consider the Bharatiya Janata Party as their well-wisher and savior and not just merely another petty competitor in the elections.
Bharatiya Janata Party claims that Shri Narendra Modi has brought about the politics of development in India instead of the politics of polarization and is shaping the future of India to emerge as a world power.
Author: Sreeran jana
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