From a strong brand identity to solid sales numbers, Dobiee’s pitch stood out. Let’s unwrap the full story.
What is Dobiee All About?
At its core, Dobiee is a youth-centric candy brand that’s making a mark in the Indian FMCG space. Founders mission was to revolutionize the candy aisle with quirky packaging, desi flavors, and hygienic, factory-made alternatives to street sweets.
Founders of Dobiee: The Faces Behind the Funk
Vishal Malhotra and Nitin Kapoor, childhood friends turned business partners, saw a gap in the Indian candy market. Created Dobiee.
Their candies include:
- Popping candies
- Jellies
- Lollipops
- Fizzy bites
- And even spicy Indian fusion candies!
Why Dobiee Pitched on Shark Tank India
Dobiee came to Shark Tank India to scale—plain and simple.
- Mentorship from experienced sharks
- Distribution partnerships
- Funding to expand manufacturing and reach Tier 2 & 3 cities
Ask on Shark Tank: ₹72 lakhs for 1% equity
(Valuation: ₹72 Crores)
The pitch was engaging and, more importantly, backed by real numbers. Here’s what clicked:
- Strong Branding – Their candy boxes screamed personality.
- Huge Market – India has a ₹10,000+ crore candy market, ripe for organized players.
- Sales Speak – Dobiee claimed over ₹7 crore in annual revenue at the time of pitching.
- Product Range – Over 50+ SKUs with continuous R&D on new flavors.
Shark Reactions: Who Took the Bite?
Some key reactions:
- Namita Thapar liked the hygiene-first candy concept and scale potential.
After some back-and-forth negotiation…
Deal Closed with Aman Gupta and Namita Thapar: ₹72 lakhs for 4% equity
(Valuation brought down to ₹18 Crores)
“We love the vibe, the team, and the product. This brand has legs!” – Aman Gupta
What’s Next for Dobiee After Shark Tank India?
Post-show, Dobiee experienced the classic “Shark Tank effect”. Their website and social channels saw massive traction, and distributors began lining up.
Expected Growth Areas:
- Retail Expansion – Into supermarkets and general trade outlets across India
- Online Presence – Boosting sales via Amazon, Flipkart, and their website
- New Product Launches – Possibly expanding into chocolates and healthier snacks
What Can Entrepreneurs Learn from Dobiee?
Dobiee’s Shark Tank journey teaches us:
- Branding matters – In a saturated market, how you package yourself is key.
- Solve a real problem – Hygiene and quality in candies is a real concern in India.
- Know your numbers – The sharks don’t invest in vibes, they invest in results.
- Valuation is flexible – Always be ready to negotiate if it brings the right partners in.
FAQs About Dobiee and Its Shark Tank India Journey
Q1: Who are the founders of Dobiee?
Vishal Malhotra and Nitin Kapoor founded Dobiee to bring fun, hygienic candies to Indian kids and young adults.
Q2: What deal did Dobiee get on Shark Tank India?
They secured ₹72 lakhs for 4% equity from Aman Gupta and Namita Thapar.
Q3: Where can I buy Dobiee products?
Dobiee is available online (Amazon, Flipkart, their official website) and in select offline retail stores.
Wrapping It Up
Dobiee’s journey on Shark Tank India proves that even in a sweet, saturated market, there’s always room for innovation. By mixing strong branding, solid business fundamentals, and a whole lot of candy-coated charisma, the founders made a lasting impression—not just on the sharks, but on all of India.
For more Blogs : beyondthepunchlines.com
Author: Team BTP
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