After securing investment from Peyush Bansal on Shark Tank India, the Mumbai-based startup is scaling its vision of “Turban My Crown, Beard My Pride” to customers in 130+ countries.
Grooming With Heritage
Founded by Charanjeev Singh Salva, Singh Styled set out to:
Their philosophy:
“Turban My Crown, Beard My Pride.”
What Does Singh Styled Offer?
1️⃣ Turban Collection:
- Fabrics: Voile, Rubia, Parnas, Dastaare E Shaan.
- Multiple color and length options.
- Premium packaging for gifting and daily use.
2️⃣ Beard-Care Products:
- Gum-free beard oils and balms designed for coarse Sikh beards.
- Beard shampoos, deodorants, and wooden combs for maintenance.
- Beard & hair combos and complete grooming kits.
3️⃣ Lifestyle Products:
- Grooming sets and gift boxes.
- Signature fragrances aligning with Sikh grooming preferences.
Shark Tank India Journey
Season: 2
Ask: ₹50 lakh for 5% equity (~₹10 crore valuation).
Why It Mattered:
- Gave Singh Styled national visibility.
- Brought operational mentorship for scale.
- Validated the brand’s community-first, niche approach.
Founder Spotlight: Charanjeev Singh Salva
About Charanjeev:
- A proud Sikh entrepreneur from Mumbai.
- Started Singh Styled to address the lack of premium, tailored grooming products for Sikhs.
- Built the brand on values of community, quality, and pride.
Legacy:
Tragically, Charanjeev passed away recently, leaving behind a community-driven brand that continues to thrive, honoring his vision to elevate Sikh grooming standards globally.
Community tributes highlight:
“Sardar ji ne banaya hoga to aacha hi hoga.” – Reddit user
His LinkedIn and YouTube documented Singh Styled’s Shark Tank journey and commitment to his community.
Business Metrics:
- Successfully leveraged Shark Tank India for awareness and credibility.
- Continues expanding with a strong D2C online presence via singhstyled.com.
Why Singh Styled Stands Out
| Attribute | Highlights |
|---|---|
| USP | First grooming + turban D2C brand focused on Sikh men. |
| Quality | In-house manufacturing, gum-free, specialized beard-care formulations. |
| Cultural Pride | Marketing aligned with Sikh identity, heritage, and pride. |
| Community Trust | Loyal customer base across India and the diaspora. |
| Shark Backing | Peyush Bansal investment for scaling. |
Outlook: What’s Next for Singh Styled?
✅ Product Expansion:
- New turban fabrics and premium color ranges.
- Expansion into accessories aligned with Sikh grooming.
✅ Geographic Expansion:
- Scaling operations in the UK, Canada, and the US to tap into the diaspora.
- Deepening penetration across Indian metros and Punjab.
✅ Community Engagement:
- Hosting grooming workshops and cultural events.
- Building forums for Sikh men to share grooming journeys.
✅ Legacy Building:
- Continuing Charanjeev’s vision with authenticity and community-driven growth.
Quick Snapshot Table
| Feature | Details |
|---|---|
| Founder | Charanjeev Singh Salva |
| Founded | 2015 |
| Shark Tank Deal | ₹50 lakh for 10% with Peyush Bansal |
| Optional Funding | Additional ₹75 lakh at same valuation |
| Products | Turbans, beard care, grooming kits |
| Channels | D2C (singhstyled.com), global shipping |
| Community | 130+ countries, strong diaspora customer base |
| Mission | “Turban My Crown, Beard My Pride” |
Who Was Charanjeev Singh Salva?
Background:
- Roots: Born and raised in a Sikh household, deeply connected to the values and traditions of Sikhism.
- Professional Journey: Had a background in branding and marketing, which he leveraged to create Singh Styled with a strong identity-driven approach.
- Community-Oriented: Believed in “Turban My Crown, Beard My Pride,” encouraging Sikh men to embrace their heritage with confidence.
- Entrepreneurial Mindset: Recognized the lack of specialized grooming products for Sikh men and transformed this gap into a brand that resonated with a global Sikh community.
Values & Vision:
His Passing:
Charanjeev’s untimely passing in 2024 was a huge loss to the startup ecosystem and the Sikh community. Tributes across Reddit, LinkedIn, and Instagram highlighted him as:
Who Will Run Singh Styled After His Demise?
Transition Plan and Current Leadership:
Key elements:
✅ Family Involvement:
Charanjeev’s family, including his siblings and parents, remain stakeholders, ensuring the brand remains true to his vision.
✅ Core Management Team:
- Singh Styled had built a strong in-house team managing operations, manufacturing, and digital marketing under Charanjeev’s mentorship.
- The head of operations, product, and marketing heads are leading daily functions to ensure consistency.
✅ Investor Mentorship:
With Peyush Bansal’s involvement (via Shark Tank India), the brand retains access to strategic guidance for scaling sustainably.
✅ Board of Advisors:
Reports from community members and business circles indicate that a small advisory board including family, senior management, and external mentors is helping with long-term strategic decisions.
How Will Singh Styled Uphold Charanjeev’s Legacy?
✅ Continue Community Engagement:
Hosting Sikh grooming workshops, content campaigns, and pride events to honor the “Turban My Crown, Beard My Pride” mission.
✅ Focus on Quality & Innovation:
- Launching new turban fabrics, seasonal color ranges, and premium kits aligned with Charanjeev’s plans.
✅ Global Expansion:
Continuing plans to scale in the UK, Canada, and the US, focusing on serving the Sikh diaspora with the same cultural sensitivity.
✅ Social Impact:
Potential collaborations with Sikh welfare and cultural organizations, supporting grooming kits for underprivileged Sikhs and educational initiatives Charanjeev envisioned.
What the Community Says:
“Even in his absence, his brand continues to inspire.” – Customer testimonial– Reddit user
“His passion built a brand that made us proud of who we are.” – Instagram comment
FOR MORE BLOGS – beyondthepunchlines.co
Author: Team BTP
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