Hair Originals, a bold and trailblazing startup, caught the spotlight on Shark Tank India with its mission to redefine haircare for curly and textured hair. From humble beginnings to making waves in the beauty industry, here’s how this startup is turning heads—literally and figuratively.
From Startup Dream to Shark Tank Fame: The Hair Originals Story
Aimed at tackling a major gap in the Indian haircare market, the brand focused on natural hair extensions for curly, wavy, and textured hair types—something almost no other Indian brand was doing.
Founded by Jitendra Sharma, a former IIT graduate turned entrepreneur, Hair Originals wasn’t built overnight. It was born from real observations: Indian women with curly or wavy hair didn’t have quality, affordable hair extension options tailored to their unique textures.
The Shark Tank Pitch That Turned Heads
In their Shark Tank India appearance (Season 1), Jitendra pitched Hair Originals with confidence, highlighting:
- The lack of premium hair extension products in India
- Their use of 100% cuticle-intact virgin human hair
- A focus on ethically sourced, high-quality hair extensions
Ask: ₹60 lakh for 2% equity
Final Deal: ₹60 lakh for 4% equity, secured from Peyush Bansal (Lenskart) and Aman Gupta (boAt)
This marked a huge validation of the brand’s vision—and gave Hair Originals the fuel to go bigger, bolder, and beyond.
Life After Shark Tank India
Well, the brand didn’t just ride the wave—it built a whole movement. Hair Originals used the newfound visibility to:
- Launch more product lines: From wigs and clip-ins to satin bonnets and detangling brushes
- Collaborate with beauty influencers and curly-hair content creators
- Expand international shipping, including to the U.S., U.K., and Africa
They went from being a niche brand to one of the top names in the natural haircare ecosystem in India.
What Makes Hair Originals Stand Out?
Let’s break it down. The Hair Originals startup isn’t just about extensions—it’s about empowerment. Here’s what sets them apart:
- Tailored for curly .
- Real, cuticle-intact human hair—no synthetic nonsense
- Ethically sourced—supporting local women and fair trade
- Focus on protective styles to reduce hair damage
These aren’t just beauty products—they’re a statement of identity and confidence.
Market Impact & Growth
- A 4x increase in sales
- Product visibility across 30+ countries
- Brand partnerships with salons and stylists globally
Changing How India Views Hair
They’re not just selling products—they’re changing mindsets.
What’s Next for Hair Originals?
According to Jitendra Sharma, the journey has just begun. The team is working on:
- A tech-powered virtual try-on tool for extensions
- New plant-based haircare products
- Launching in offline retail stores
- Building an educational platform for haircare tips, DIYs, and more
Yep, they’re not just staying in their lane—they’re creating a whole new highway for natural hair in India.
FAQs About Hair Originals
Q: Are the hair extensions really 100% human hair?
Yes! They use ethically sourced, cuticle-intact virgin hair—no synthetic fibers.
Q: Where can I buy Hair Originals products?
You can shop on their official website, Amazon, and select international platforms.
Q: Can I use Hair Originals products for protective styling?
Absolutely! Their extensions and bonnets are ideal for minimizing hair damage.
By embracing natural textures, ethical sourcing, and female empowerment, they’ve become pioneers in a space that desperately needed change.
If you’re someone with curly or wavy hair, or just love a good startup success story, keep an eye on Hair Originals—they’re just getting started.
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Author: Team BTP
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