VZY, the next-generation entertainment brand from Dish TV India, has announced its association with The Times of India Film Awards (TOIFA) 2025 as the Special Partner.
VZY TV, the brand’s high-performance, content-first television experience, further strengthens VZY’s promise of next-generation entertainment. Designed for today’s digital-first households, VZY TV combines smart technology, an intuitive interface, and a rich content ecosystem spanning live TV, OTT apps, and personalised recommendations.
With its focus on simplicity, speed, and seamless integration, VZY TV is redefining how Indian audiences discover and consume entertainment—making it a natural extension of VZY’s partnership with TOIFA 2025.
Recognised as one of India’s most credible and respected award platforms, TOIFA celebrates the finest achievements in Hindi cinema. The awards are backed by the TOIFA Academy—a collective of the industry’s most credible bodies—and guided by an elite Advisory Council.
The evaluation process includes multi-layered screenings of content across OTT and Hindi films, followed by academy voting. To ensure complete transparency and integrity, every stage undergoes a rigorous audit by Ernst & Young.
Through this partnership, VZY underscores its commitment for shaping the future of entertainment by delivering seamless, technology-driven experiences to audiences across India.
Manoj Dobhal, CEO & Executive Director of Dish TV India, said: “VZY TV stands at the forefront of our vision to redefine how India experiences entertainment—smart, seamless, and deeply immersive.
As we introduce this next-generation platform to millions of households, we are delighted to partner with TOIFA 2025, our association with TOIFA 2025 adds a meaningful cultural dimension to that journey. TOIFA’s celebration of cinematic brilliance aligns perfectly with VZY TV’s promise of elevating how stories are discovered and enjoyed across the country.”
Sivakumar Sundaram, CEO of The Times of India, shared, “At The Times of India, we’ve always celebrated creativity in all its forms. The new edition of TOIFA expands that canvas, honouring both OTT and theatrical excellence, recognising the full spectrum of India’s storytelling talent. This evolution reflects our enduring belief in credibility, inclusion, and the timeless power of great stories to inspire audiences everywhere.”
TOIFA 2025 will bring together acclaimed artists, filmmakers, and industry leaders for an evening dedicated to honouring outstanding achievements in cinema. As Special Partner, VZY will play a significant role in amplifying the event’s reach and elevating the overall experience for viewers.
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Author: Team BTP
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