Luxury isn’t always about Swiss movements and foreign brand names. Sometimes, it’s born right in the heart of India, crafted with a deep respect for heritage and a bold vision for the future.
Recently featured on Shark Tank India, Jaipur Watch Company wowed the Sharks and viewers with its stunning, custom-made timepieces that blend Indian history, craftsmanship, and innovation. From watches embedded with pre-independence coins to those engraved with royal motifs, this is not just a watch brand—it’s a story on your wrist.
In this blog, we’ll dive into the brand’s origin, their impressive Shark Tank India pitch, what sets them apart in the world of luxury watches in India, and why you might want one of their watches on your wishlist.

What Makes Jaipur Watch Company Unique?
Let’s break it down. 1. Pre-Independence Coins in Watch Dials
Yes, No two watches are the same.
2. Custom & Bespoke Options
Want your family crest or initials engraved? Or perhaps your birth coin embedded? They’ll make it happen.
3. Limited Edition Timepieces
Each model is crafted in small batches, making them exclusive and rare—something collectors love.
4. Heritage-Inspired Designs
From Mughal motifs to royal seals, their designs scream “regal.”
Jaipur Watch Company on Shark Tank India
The Big Moment
Appearing on Season 3 of Shark Tank India, Gaurav Mehta presented his brand with passion, precision, and a quiet confidence that instantly got the Sharks’ attention.
The Ask:
- ₹50 Lakhs for 2% equity
- Valuation: ₹25 Crores
Shark Reactions:
- Vineeta Singh loved the storytelling aspect.
- Peyush Bansal questioned scalability and pricing.
- Aman Gupta was curious about branding and positioning.
- Namita Thapar was intrigued by the Made-in-India luxury angle.
Jaipur Watch Company’s Growth
- Flagship boutique in Jaipur
- International clientele across UK, USA, and Middle East
- Featured in GQ, Vogue, and Hindustan Times
- Collaborations with luxury gifting brands and royal families
- A slick online store offering global shipping
Their premium collections start from ₹25,000 and can go up to several lakhs depending on the customization. Not your average impulse buy—but definitely a collector’s dream.
Challenges in Selling Luxury in India
Building a luxury brand in India isn’t easy. Gaurav faced typical hurdles:
- Price sensitivity of Indian consumers
- Difficulty in educating people on “bespoke” vs “branded”
- Need to balance heritage appeal with modern design
- Competing against foreign watch giants
Why Jaipur Watch Company Matters
- First-of-its-kind in the Indian market
- Preserves history and culture in wearable form
- Promotes Make in India and Indian craftsmanship
- Brings India into the luxury watch conversation globally
FAQs About Jaipur Watch Company
What is Jaipur Watch Company known for?
They are India’s first luxury watch brand that uses real, historic coins and offers custom, handcrafted watches.
Did they get a deal on Shark Tank India?
No.
Where are Jaipur Watch Company watches made?
All watches are designed and assembled in India, supporting local artisans.
Are their watches available internationally?
Yes, they ship worldwide and have customers across several countries.
Final Thoughts: A Watch Brand Worth Watching
Whether or not the Sharks took a bite, JWC has earned its spotlight.
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